Business Development Associate at Casepoint (2024-07 – Present)
Functioning as Market Intelligence & Competitive Strategy lead embedded with the Executive Leadership Team, driving executive decision-making through market intelligence, competitive research, and strategic analysis at a leading Legal Tech SaaS company.
- Competitive Intelligence: Designed and led a company-wide competitive intelligence program tracking competitor strategy across product, marketing, sales, and technology, delivering regular briefings to the Executive Leadership Team (ELT).
- M&A Research: Produced acquisition target research reviewed directly by the C-suite, evaluating candidates across financials, technology stack, leadership structure, litigation history, and strategic fit.
- AI Landscape Analysis: Led end-to-end GenAI and Agentic AI research benchmarking 15+ vendors, mapping competitor implementations, and delivering a strategic recommendation adopted by the product team.
- Market Outlook Modelling: Built 5–10 year market outlook models for the legal technology sector, identifying addressable growth opportunities and informing the company's long-term revenue roadmap.
- Product Feasibility: Evaluated product and feature feasibility across 8+ competitive offerings, sizing market demand and modelling ROI scenarios to support roadmap prioritization.
- Account Intelligence: Identified high-intent organizations using 6sense (intent data platform) and conducted detailed stakeholder mapping to support targeted pipeline development.
- Intelligence Process Automation: Built an AI agent in Microsoft Copilot Studio to automatically gather competitor news, structure findings into a shared tracker, and distribute summaries to stakeholders by email — eliminating manual research effort and accelerating intelligence delivery.
- Executive Reporting: Presented strategic research outputs directly to the ELT on a recurring basis, influencing key decisions on growth strategy, partnerships, and investments.
- Team Leadership: Mentored two junior analysts, introducing structured research frameworks that improved output consistency and reduced delivery turnaround time.
Business Development Executive at Tecocraft Infusion Pvt Ltd (2023-05 – 2024-06)
Drove international business development, strategic sales planning, and key account management for an IT services organization.
- Directed international sales efforts across the US and European markets, managing key accounts and building long-term client relationships that sustained recurring revenue.
- Developed and executed go-to-market strategies tailored to US and European buyer behavior, expanding the client base in markets with longer sales cycles and higher compliance expectations.
- Led client negotiations and maintained ongoing communication with international stakeholders across multiple time zones, sustaining high account retention.
- Partnered with cross-functional delivery teams to ensure seamless project execution and client satisfaction across geographically distributed accounts.
Business Development Executive at ANS IT India Pvt Ltd (2022-10 – 2023-05)
Led growth operations and business development, focusing on distribution expansion and market penetration.
- Spearheaded strategic sales initiatives for IT hardware and software distribution, negotiating partnerships that drove distribution growth across target markets.
- Identified high-value growth opportunities in the IT distribution channel through daily collaboration with distributors, resellers, and key stakeholders.
- Exceeded established growth targets in three consecutive review periods by nurturing partnerships with key customers, channel partners, and distributors.
Co-Founder at Bi-Energies Pvt Ltd (2019-06 – 2022-06)
Co-founded and led a renewable energy venture, overseeing end-to-end project development, operations, and strategic growth initiatives.
- Business & Operations Leadership: Co-founded and directed a renewable energy venture end-to-end, owning organizational strategy, daily operations, and P&L performance from inception to scale.
- Product Innovation: Conceptualized, researched, and engineered a low-energy food crusher for biogas units, leading the project from prototype through to a filed patent (Application No. 201921006404).
- Market & Product Research: Conducted iterative market research and field testing to validate product-market fit, directly shaping product design decisions and go-to-market positioning.
- Project Execution: Managed end-to-end delivery of renewable energy installations, ensuring adherence to safety, timeliness, and sustainability standards across all project sites.
- Team Leadership: Recruited, trained, and managed department heads, building a performance management system that improved cost-effectiveness by 15%.
- Financial & Budget Management: Owned budget planning and allocation across product development, marketing, and growth functions, aligning spend with strategic priorities.
- External Recognition: Earned 1st Place at the Indian International Science Festival (Renewable Energy), cleared Stage 1 of the BIRAC Innovation Challenge (SOCH), won runner-up at the Youth Co:Lab National Innovation Event, and secured SSIP prototype development funding — with the biogas initiative additionally honored by the Surat Municipal Corporation under Swachh Bharat 2020.
