Senthil Kumar

Senior UX Leader with 22+ years in design and 16+ years in User Experience across enterprise platforms, AI-driven ecosystems, analytics dashboards, and large-scale digital transformation programs. Proven expertise in UX strategy, research, and end-to-end experience design for complex, multi-product environments, translating business goals into scalable, customer-centric solutions. Strong advocate of inclusive design and accessibility, with experience in defining North Star visions and leading transformational UX initiatives across Product, Engineering, Architecture, and Data teams.

Advanced technical understanding of APIs, microservices, and enterprise technology stacks, enabling seamless integration of UX within complex systems. Expert in DesignOps, UX governance, and scaling design across enterprise ecosystems. Led and mentored multidisciplinary teams of 15+ members, with extensive experience in hiring, team development, and performance management.

Senior UX Designer / Principal UX Architect - AI & Enterprise Platforms at IBM India Pvt Ltd (2019-09 – 2026-04)

• Led the design of an AI-driven UX framework (UXPro) to accelerate design lifecycle from research to deployment
• Built AI-powered UX workflows using IBM watsonx, improving design efficiency and scalability
• Introduced Predictive UX methodologies to anticipate user behavior and reduce design risks
• Implemented AI-assisted research and validation workflows, improving insight generation speed
• Improved usability scores by 30% through data-driven design strategies
• Reduced development rework by 40% via scalable design system enhancements
• Defined and executed UX strategy aligned with product and business goals
• Led Design Thinking workshops with stakeholders across Product, Engineering, and Leadership
• Designed end-to-end user experiences including service blueprints, journey maps, and interaction models
• Delivered wireframes and high-fidelity prototypes for AI-powered enterprise applications
• Optimized user flows using analytics, A/B testing, and usability insights
• Collaborated with Product Managers, Engineers, Architects, and Data Scientists
• Translated complex APIs, microservices, and AI architectures into intuitive user experiences
• Mentored and led a team of 15+ designers and UX professionals

Assistant Manager UX at Infinite Computer Solutions (2014-09 – 2019-09)

• Delivered end-to-end UX solutions for IBM Market Development platforms
• Created wireframes, prototypes, personas, journey maps, and interaction models
• Advocated user-centered design in Agile product environments
• Supported enterprise analytics and reporting tools

Creative Manager at Mindlogicx Infratec Pvt Ltd (2005-11 – 2014-07)

• Defined and maintained UX guidelines, standards, and user-centered design processes across enterprise products
• Led cross-functional design teams (UX, web, multimedia, video, graphics), mentoring designers and driving delivery excellence
• Managed end-to-end UX lifecycle: requirement gathering, user research, information architecture, navigation modeling, wireframing, visual design, and design documentation
• Delivered UI/UX solutions for desktop and web applications; collaborated closely with developers and release teams for successful product launches
• Planned UX roadmaps and schedules in alignment with product management, balancing customer needs and business goals
• Designed marketing and product collaterals (brochures, flow diagrams, presentations) and directed product demo videos and multimedia showcases
• Drove UI innovation strategies based on technology trends and competitive analysis while ensuring timely execution of deliverables

Web Designer at EP Technologies Pvt Ltd (2005-01 – 2005-10)

• Participated in client brainstorming and design review meetings to translate business requirements into UI solutions
• Developed prototypes and documented front-end requirements and UI style guides
• Created detailed design specifications for screens, modules, and ERP product features
• Designed complete page layouts—from splash screens to full product interfaces
• Developed unique product icon systems and visual assets
• Collaborated closely with developers and product management to ensure design consistency across all phases
• Designed Flash presentations and corporate websites

Graphic Designer at MaxMedia Creative Technologies (2003-01 – 2005-12)

Graphic/Web Designer at Anushreekka Net Media (2001-01 – 2003-12)

MBA in Project Management – Bharathiyar University

BCA in Computer Application – Alagappa University

DCT in Diploma in Computer Technology – KSR Institute of Technology