Rishi Verma

SEO professional with 2+ years of hands-on experience in On-Page and Off-Page SEO, keyword research, competitor analysis, backlink building, and website performance monitoring. Proficient in Google Analytics 4 and Google Search Console for tracking traffic, rankings, and organic growth. Experienced in website optimization, content strategy, and driving measurable improvements in search visibility across service, healthcare, industrial, and design industry clients.

Currently serving as SEO Team Lead at OneHope IT Solutions, Indore.

SEO Team Lead & Digital Marketing Specialist at OneHope IT Solutions (2023-11 – Present)

• Execute comprehensive On-Page SEO covering title tags, meta descriptions, header structure, internal linking, schema markup, and Core Web Vitals optimization.
• Drive Off-Page SEO through high-quality backlink acquisition: guest posting, directory submissions, business citations, and digital PR outreach campaigns.
• Improve website rankings through structured content planning, on-page fixes, and technical recommendations delivered across multiple concurrent client accounts.
• Conduct in-depth keyword research using Ahrefs, SEMrush, and Google Keyword Planner — mapping search intent to content strategy and conversion objectives.
• Perform competitor gap analysis and backlink opportunity research to identify high-authority linking prospects and organic positioning advantages.
• Analyze SERP features, content structure, and competitor authority profiles to inform campaign strategy and content recommendations.
• Audit website architecture, crawl efficiency, indexation health, and site speed — delivering actionable optimization recommendations to dev and content teams.
• Suggest content improvements aligned with user search intent, featured snippet opportunities, and AI-driven search visibility (AEO/GEO best practices).
• Identify and resolve issues with orphan pages, duplicate content, broken links, and internal link equity distribution to maximize crawl efficiency.
• Monitor website performance using Google Analytics 4 — tracking organic sessions, engagement rate, goal completions, traffic sources, and user behavior trends.
• Use Google Search Console to track keyword rankings, CTR, impressions, index coverage, and crawl errors — translating data into immediate SEO action points.
• Prepare weekly and monthly performance reports and dashboards for clients, clearly communicating traffic trends, ranking movements, and campaign outcomes.
• Lead and mentor a team of Off-Page SEO Executives — assigning tasks, maintaining quality standards, and ensuring timely delivery across all client campaigns.
• Built centralized submission database and internal SOPs for backlink workflows, eliminating duplicate submissions and improving team-wide operational efficiency.

Diploma in Digital Marketing – Future Multimedia Institute

Bachelor of Science in Science – Sardarvallabh Bhai Patel College