Shafali R N

Legal Counsel with 7+ years' experience supporting fast-paced, content-driven digital businesses. Skilled in structuring and negotiating complex commercial and IP-heavy agreements, advising on rights acquisition, clearance workflows, and cross-functional governance for marketing, product and creative teams. Known for enabling business velocity through precise drafting, strong stakeholder alignment, and end-to-end management of legal processes across production-style environments-including vendor onboarding, creative approvals, content claims, advertising compliance, user-facing regulatory risk, and dispute strategy.

A proactive, detail-driven partner with a reputation for designing scalable workflows, streamlining rights and compliance checkpoints, and collaborating seamlessly with diverse teams such as Marketing, Product, Design, Customer Experience, and external agencies.

Deputy Manager (Disputes & Contracts) - Games24x7

(2022-11 - 2025-11)

Digital entertainment company with high-volume content, marketing, creator and vendor interactions

• Structured, reviewed and negotiated a high volume of rights-oriented commercial agreements including marketing, co-branding, creative vendor, production support, endorsement-style, and strategic partnership contracts-ensuring brand protection, copyright compliance and risk alignment.
• Oversaw content-related regulatory risk involving copyright, advertising claims, music usage in marketing creatives, ASCI compliance, consumer-facing representations and digital content restrictions.
• Collaborated closely with marketing, design, production vendors and creative agencies to align on permissible content, brand usage, rights clearance, and claim substantiation.
• Led company-wide litigation and claims strategy, including matters relating to IP, advertising, consumer grievances, technology and digital platform compliance.
• Designed and implemented scalable workflows for contract lifecycle management, clearance checkpoints, production vendor onboarding, and rights documentation.
• Conducted internal training on IP use, content risk, and regulatory do's & don'ts for marketing and product teams.
• Drove legal technology adoption to streamline drafting, archival, rights tracking, dispute dashboards and cross-team collaboration.
• Provided ongoing advisory on data privacy, consumer protection, grievance redressal, and compliance relevant to digital content ecosystems.

Associate, Dispute Resolution - AZB & Partners

(2021-07 - 2022-05)

• Managed strategy for high-stakes regulatory and commercial disputes, many involving IP, consumer law, advertising restrictions, and regulatory enforcement.
• Appeared before High Courts, District Courts and Tribunals in content and consumer-facing litigation. Assisted senior counsel in Supreme Court matters.
• Assisted in investigations by regulatory authorities (ED, SFIO, MCA), analyzing evidence, electronic records and board-level materials for rights, governance and compliance issues.
• Delivered actionable legal opinions on regulatory exposure, content restrictions, and statutory compliance frameworks for clients in retail, FMCG and consumer sectors.

Associate, General Corporate - Trilegal

(2019-07 - 2021-06)

• Drafted and negotiated commercial, supply-chain, licensing and manufacturing agreements, many involving IP, product branding and cross-border rights.
• Supported due diligence for companies in consumer products, packaging and environmental sectors-evaluating contracts, IP portfolios, compliance exposure, and content usage patterns.
• Analyzed regulatory authorizations, CP documents and corporate governance materials for compliance with India's corporate and consumer laws.
• Evaluated stamp duty and rights documentation across states for licensing and M&A transactions.

B.A., LL.B. (Hons.) - Law - National Law University, Jodhpur (2019)

CBSE + PU Education - Karnataka (BEL & KLE, Bengaluru)