Shaffee Shaffee
Telugu Content Writer l Telugu Language Specialist l AI- Assisted Content I Proofreader, fact checker l Apps operations
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About
Content professional with 10+ years of experience in Telugu digital & print media.
Experience
Senior Content Writer at The Morning Voice (TMV) / Tholipaluku (2025-08 – 2026-09)
- Research & Gather news using Google News, Google Trends, 'X' Trends, social media, local news websites and newspapers.
- Write and elaborate news content in Telugu using original wording.
- Translate content from PTI, ANI, TOI, Reuters and other sources into Telugu.
- Use ChatGPT, Gemini AI, Grok AI and Claude AI for content support.
- Create prompts for news-article generation and AI-assisted image creation.
- Create and proofread news bulletin content for the Tholipaluku YouTube channel.
Senior Sub Editor at Lexiconn Content Service Pvt. Ltd. (2022-09 – 2025-07)
- As per organization Guidelines taking articles/content from trusted news agencies & wrote Cache heading (< 50 Characters), summary (<150 characters), special summarized title (<100 Characters) to lock screen mobile app (Glance)
- Mainly focused on telugu states, national, international news, entertainment, sports, business, technology, auto mobile & feature stories
- Edit, proofread & publish the content and oversee the publishing schedules to maintain regularity
- Run campaigns likes festivals, events, special days
- Translate english advertising/marketing content to telugu language
- Have experience in short news, Entertainment bulletin videos creating, editing with voice over
Senior Sub Editor at Glance Digital Experience Pvt. Ltd. (2019-04 – 2022-08)
- Filter my own search to retain key feature stories that are extremely interesting and high-reach
- Rework the stories and create fascinating headlines & summaries that will increase reader interest
- Proof the content, curate and edit to 100% accuracy
- Publish the content and oversee the publishing schedules to maintain regularity
Content Manager at Redefine Global (2018-10 – 2019-02)
- Managed content operations based on user demand and data analysis.
- Led content audit activities to improve efficiency and accuracy.
- Conducted user studies and market research and worked with teams to improve CTR and user engagement.
- Worked on Quick BI and push notifications.
Copywriter at Zee Media Corporation Ltd. (2017-09 – 2018-10)
- Wrote and translated Telugu website content and explored daily news and feature topics.
- Created and edited SEO-focused content to improve search performance.
- Managed social media content for promotions.
Content Provider at Eenadu Digital (2017-02 – 2017-08)
- Provided, edited and proofread website content and translated English videos and articles into Telugu.
Sub Editor at Greynium IT Pvt. Ltd. (2015-02 – 2017-02)
- Worked on Creating reader-focused articles and worked with the SEO team on titles, meta descriptions, keywords, tags, headlines, synopses and image alt tags.
- Used Google Analytics, Parsely and Chartbeat.
Reporter at Telugu Startoday Daily Newspaper (2012-11 – 2015-01)
- Collected local news, education and sports assignments and assisted with final reports for publication.
Education
B.Tech – JNTU Anantapuram (2012)
12th – Narayana Junior College, Kurnool (2008)
SSC – Sri Adithya Vidya Nilayam, Kurnool (2006)
