Shahin Sharafuddin

MIS LEAD at SARATHY AUTO DRIVES PVT LTD (2025-08 – Present)

Managed and consolidated MIS reporting for 25 branches, ensuring data accuracy, standardization, and on-time delivery to senior management. Collect, analyse, and interpret operational and performance data
Monitored and analysed Service Excellence Scorecards, tracking KPIs and compliance metrics.
Ensured data integrity, validation, and process adherence across all reporting systems.

ASSISTANT MANAGER (MARKETING & DATA ANALYST) at PPS SKODA (2024-11 – 2025-07)

Collected and analysed campaign data (lead generation, conversion rates, and engagement metrics) to evaluate marketing effectiveness and customer acquisition performance
Organize and manage auto shows, dealer events, and brand activations.
Manage the Skoda brand identity in all media, including digital, print, TV, and outdoor advertising
Develop sponsorship opportunities and partnerships to enhance brand visibility.
Prepare regular reports and presentations on marketing performance for senior management.
Plan, coordinate, and execute integrated marketing campaigns across channels (TV, radio, digital, social media.
Manage relationships with advertising agencies, media buyers, and digital partners.

DATA ANALYST CUM REGIONAL COORDINATOR at POPULAR VEHICLES & SERVICES LTD. (2021-09 – 2024-10)

Analysing and reporting for the periodic maintenance service of Vehicle and Service Due Dates for customers whose service is soon due and prioritizing them for outreach. Tracking follow-up statuses to evaluate the effectiveness of previous contact attempts to increase conversions.
Coordinating two regions as a regional coordinator. Managing Data & SMR Productivity & achieve common goals and analysing data and identifying areas for improvement to enhance the overall performance of the regions. Additionally, I analyse data to identify areas for improvement and enhance the overall performance of both regions with the help of Regional Manager's.
Conducted strategic meetings with the General Manager, Works Managers, and Customer Care Managers of all 65 branches by analysing reports and data visualizations, leading to data-driven decision-making and enhanced operational performance
Assign data to executives based on their respective branches and process categories (Free Service, SMR, TV, TVE, Sales Lost) for over 65 branches handled in a call centre.
Created database reports for management evaluation.
Preparing MIS on Daily / Weekly & monthly Basis of 65 branches.
NPS Over all Analysis Reports & low Scores Analysis Reports.
Voucher Discount & Debtors Status Reports.
PSF customer Complaint Status Reports.
PBT Projection Service Division Wise Reports.
PMS Target vs Achievement & Growth Reports.

Online Business Owner at FASHION ZONE (2021)

Managed day-to-day operations of online shop.
Promoted products on multiple channels including social media, online.
Utilized social networking sites such as Facebook, Instagram, and WhatsApp.
Processed, renewed and kept accurate accounts of all incoming and outgoing sales and purchases.

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