Brand Manager at Qualisure Enterprises (2025-01 – Present)
- Led end-to-end brand and marketplace operations across Amazon USA, Canada, and India by managing product launches, catalog creation, pricing strategies, inventory planning, and product lifecycle management, driving sustainable growth across multiple product categories.
- Improved brand visibility and sales by optimizing product listings, A+ Content, Brand Stores, backend keywords, parent-child variations, virtual bundles, and flat file uploads, while resolving listing suppressions, catalog issues, Brand Registry cases, and maintaining excellent account health.
- Planned and optimized Amazon PPC, DSP, Google Ads, and Meta Ads campaigns by leveraging Search Query Performance (SQP), Amazon Business Reports, Helium 10, Keepa, and Seller board insights to improve keyword rankings, organic visibility, ACOS, TACoS, ROAS, CTR, CVR, and overall profitability.
- Monitored key business and financial metrics including Buy Box ownership, review performance, contribution margins, COGS, FBA and storage fees, inventory levels, Days of Supply (DOS), and competitive pricing to identify growth opportunities, prevent stockouts, and maximize account performance.
- Partnered with product development, creative, logistics, and supplier teams to enhance packaging, product content, and customer experience while preparing executive dashboards, weekly business reviews, SOPs, and data-driven growth strategies that supported successful product launches and continuous marketplace expansion.
Amazon PPC Manager at ACQUCO (2023-01 – 2025-01)
US Amazon Acquisition company
- Create and optimize marketing campaigns (sponsored product/display/brands) Using Fruitful combination of Exact/ Phrase/Broad Match types for amazon market place US, Canada, India.
- Perform Keyword Research, Competition Analysis, Listing SEO, making Ad strategies to Get High Return on Ads Spend & Low ACOS /TACOS.
- Analyze data Trends to determine ways to optimize performance to improve conversion rate, using external traffic on amazon Listings, Keyword Rank Analysis.
- Make Amazon DSP strategies, Ad strategies for Brand store, Video Ads, Product collection Ads, Landing Page Ads to Improve Overall Brand Share on Amazon Platform.
- Testing New Ad Campaign based on Bidding strategy (Dynamic/Fixed/Up& down) making most effective campaign structure for Defense Campaign /Ranking campaign/ Badge campaign
- Understanding Amazon 10 Algorithm Importance of Click through Rate VS Conversion rate Implementing that in Campaign & Listing Structure
- Creating Campaign based on Purchase behavior/ Remarketing Campaign, Category Campaign Promoting Products Using AMPD tools by using google Ads, Ensure Ranking on Top keywords & Sponsored Placement
- Performing Non-Marketing task, Listing creating& Cataloguing, checking deals, Finding New Products on Amazon Market place, Reporting Documentation, google sheets.
Amazon Marketing Manager at HCL Technologies (SEZ) (2019-01 – 2023-01)
3.8 years of experience
- Planning & executing advertisement campaigns, and promotional activities, improving ACOS, sales conversion on marketplaces like Amazon, Flipkart, etc.
- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis.
- Performing Keyword Research, Competitor Research, and Market Research for each assigned account through the paid tool (Helium-10). Provide complete and accurate data in the weekly reports.
- Having experience in the analysis of amazon business reports, search term reports, etc. Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
- Identifying trends, and insights, and optimizing spending and performance based on the insights. Managing and executing promotional campaigns Coordinate with marketplaces for deals and promotions.
- Managing A+ content, brand stores, premium pages on Amazon, and similar collaterals on other marketplaces. Product Listing Creation (Single and bulk listing) and Optimization to make it stand out and convert traffic into sales.
Assistant Manager at United Auto Motors (2017-01 – 2019-01)
Yamaha. 2.1 years of experience
- Responsible for managing sale, purchase of vehicles
- Boosting sales by online promotions through social media, email marketing
- Making reports and plans and strategy to boost sales.
- Training Sales Staff and Analyzing their performance, setting target oriented Approach among them.
- Data Management through Excel, Making Outbound Calls.
