Shailendra Mundra

Results-driven Marketing & Sales professional with 7+ years of progressive experience in digital performance marketing, customer retention strategies, and team leadership. Proven track record of building marketing functions from ground zero, driving revenue growth through data-driven campaigns, and optimizing customer acquisition cost (CAC) across Meta Ads, Google Ads, and multi-channel marketing ecosystems. Expertise in leveraging analytics tools (GA4, WebEngage), A/B testing methodologies, and CRO initiatives to maximize ROAS and scale business operations.

Adept at cross-functional collaboration with creative, product, and sales teams to deliver measurable business outcomes in fast-paced, high-growth environments.

Performance Marketing Manager at Lumalume (Newmarkable Jewelry Venture LLP) (2024-07 – Present)

• Spearheaded the establishment of performance marketing infrastructure from inception, securing the company's first online conversion within 30 days of joining
• Architected and executed end-to-end digital advertising strategy across Meta Ads and Google Ads platforms, driving qualified traffic across full-funnel stages (prospecting, retargeting, conversion)
• Optimized daily budget allocation and campaign performance to improve Return on Ad Spend (ROAS) by 35% and reduce Customer Acquisition Cost (CAC) by 28% through data-driven decision-making
• Conducted comprehensive product-level performance analysis, customer behavior mapping, and competitive benchmarking to refine audience targeting and enhance campaign efficiency
• Led A/B testing initiatives and Conversion Rate Optimization (CRO) programs across advertising creative and landing pages using GA4 and Microsoft Clarity, resulting in 42% lift in conversion rates
• Collaborated with creative and design teams to develop high-performing static and video assets with conversion-first messaging strategy
• Managed product catalog integrity and feed optimization (pricing accuracy, metadata quality, inventory availability) to prevent budget wastage and ensure data-driven reporting accuracy
• Implemented automated retention and recovery workflows across WhatsApp Business, email marketing journeys, retargeting campaigns, and abandoned cart recovery funnels, increasing customer lifetime value by 31%

Assistant Marketing Manager at CaratLane (Titan Company - TCL North America Inc.) (2024-02 – 2024-06)

• Led cross-functional team in developing and executing customer retention strategies, achieving 27% increase in repeat purchase rate and 22% improvement in customer retention metrics
• Managed end-to-end operations of referral marketing program, driving 45% increase in qualified leads and 38% improvement in referral-to-conversion rate through incentive optimization
• Designed and deployed segmented email marketing campaigns targeting distinct customer cohorts, resulting in 33% increase in email engagement and 25% improvement in conversion rates
• Conducted systematic A/B testing of email campaigns and customer journey optimizations; led WhatsApp Business channel implementation, opening new customer engagement touchpoint
• Contributed to marketing strategy for CaratLane's inaugural international retail location launch in New Jersey, USA, coordinating multi-channel campaign execution
• Developed and scaled YouTube marketing vertical, increasing average organic video views from 20 to 400+ within first 48 hours while driving subscriber base growth by 156%

Sales Team Lead (Global Operations) at CaratLane Trading Pvt Ltd (Titan Company) (2020-04 – 2024-01)

• Supervised global sales team of 15+ account managers, delivering comprehensive performance analytics and actionable insights to senior leadership for strategic decision-making
• Monitored team performance metrics and implemented continuous improvement initiatives through data-driven coaching and constructive feedback mechanisms
• Designed and delivered comprehensive onboarding and training programs for new sales associates on Freshdesk CRM platform (calls, live chat, email management)
• Collaborated with sales leadership to establish monthly revenue targets and team KPIs, consistently achieving 105-118% of quarterly goals
• Recognized with 'Best Performance Team Leader 2020-21' award for exceeding team targets and driving operational excellence

Jewelry Consultant (Solitaire Division) at CaratLane Trading Pvt Ltd (2018-08 – 2020-04)

• Managed high-value solitaire diamond sales for e-commerce customers, delivering personalized consultation and product recommendations
• Conducted comprehensive needs assessments and curated tailored jewelry selections based on customer preferences, budget constraints, and style profiles
• Delivered exceptional customer service by proactively addressing inquiries, resolving issues, and ensuring seamless end-to-end purchase experience
• Awarded 'Gem of CaratLane 2019' for outstanding customer satisfaction scores and sales performance excellence

Bachelor of Science in Fashion & Apparel Design – Vogue Institute of Fashion Technology, Bangalore (2014 – 2017)