Shaishta Naj

BBA student at Patna University with hands-on experience in marketing strategy, operations, and data-driven decision-making. Proven ability to lead cross-functional initiatives, having driven a 40% increase in customer engagement as Chief Marketing Officer at a sustainability-focused startup. Skilled in data analysis and visualization, with a growing portfolio of certifications in generative AI, account management, and digital marketing.

Passionate about sustainability, innovation, and applying analytical thinking to real-world business problems.

Chief Marketing Officer at Startly Innovations Private Limited (2025-03 – 2025-07)

• Led the development and execution of growth-focused marketing strategies, aligning campaign objectives with overall business goals.
• Launched brand campaigns that increased customer engagement by 40% and expanded the company's digital presence across key platforms.
• Directed team leadership and cross-functional collaboration to drive innovation in marketing execution.

Operations Coordinator Intern at Startly Innovations Private Limited (2024-10 – 2025-02)

• Contributed to streamlining internal processes to improve operational efficiency.
• Supported the company's mission of delivering eco-friendly bioplastic solutions for a sustainable future.

Bachelor of Business Administration in BBA – Patna University (2023-08 – 2026-07)

Intermediate – Bihar School Examination Board (BSEB) (2021-08 – 2023-03)

Matriculation – CBSE Public School, Gopalganj (2019-04 – 2021-08)