Shalini S

Results-driven Ad Operations Specialist with 2.5+ years of hands-on expertise in DSP, programmatic, OTT, and linear TV advertising. Proven track record of optimizing campaign delivery, reducing operational inefficiencies, and exceeding performance targets. Strong technical foundation in ad tech platforms, analytics, and cross-functional collaboration.

Senior Process Executive – Media Intelligence - Cognizant Technology Solutions - Chennai

(2025-07 - 2026-07)

• Orchestrated end-to-end linear advertising campaigns across Prisma and Landmark platforms, achieving 98%+ on-time launch rate
• Optimized spot allocation through pacing analysis, reducing delivery losses by 25% across 30+ simultaneous campaigns
• Implemented Strike Weight methodologies to prioritize high-value advertiser placements and maximize campaign efficiency
• Managed complex monthly workflows (spot bookings, auto-bookings, premium optimization) with zero missed deadlines
• Maintained strict compliance with FST, SND, LST, PIB%, and Center% quality metrics across all positions
• Led onboarding and knowledge transfer for new team members; standardized operational workflows and documentation

Media Analyst - IOPEX Technologies - Chennai

(2023-08 - 2025-02)

• Managed 20+ high-profile programmatic and OTT campaigns (Disney+ Hotstar, BMW, Subway); executed end-to-end DSP setup
• Delivered creative trafficking, ad tag implementation, and tracker setup for seamless campaign deployment
• Resolved 100+ client requests monthly via JIRA with 95%+ SLA compliance; proactively prevented service gaps
• Generated comprehensive weekly/monthly performance reports; tracked pacing metrics and campaign health indicators
• Diagnosed and resolved technical issues (under-deliveries, low conversions, data discrepancies) across multiple accounts
• Optimized DSP campaigns through budget adjustments, targeting refinements, creative swaps, and bid strategies; improved conversion rates by 30%
• Provided technical enablement for site tag implementation and third-party integrations; reduced onboarding time by 20%
• Partnered cross-functionally with Sales, Product, Engineering, and GTM teams to ensure flawless execution

MBA - Marketing - University of Madras (2026-06)

Bachelor of Commerce - Accounting - SRM Institute of Science and Technology, Ramapuram (2023)