Shalu Shrotiya

Results-driven Brand & Digital Marketing Professional with 3+ years of experience managing 360° marketing, including brand strategy, social media, content marketing, performance marketing, website experience, analytics, and lead generation. Worked directly with the Founder to build brand positioning, drive customer acquisition, and execute data-driven marketing initiatives that delivered measurable business growth.

Digital Marketing Specialist - Code Carbon

(2024-12)

• Managed brand positioning, LinkedIn marketing, social media, online reputation management (ORM), and end-to-end digital marketing activities independently.
• Planned and executed LinkedIn and social media campaigns, supporting brand awareness, audience growth, engagement, and lead generation.
• Increased website Domain Authority from 4 to 20 and reduced Spam Score from 14 to 3 within 5 months through SEO, backlink optimization, and technical improvements.
• Improved homepage clicks by 950% and website impressions by 686% through SEO, content marketing, and organic growth strategies.
• Resolved indexing and technical SEO issues, increasing indexed pages from 6,920 to 79,614 and improving search visibility within one month.
• Created AI-optimized and SEO-focused content that ranked on Google's first page, appeared in AI-generated search results, and improved organic visibility and qualified traffic.
• Redesigned website layout and content structure to enhance user experience, and conversion performance.
• Worked with LinkedIn Ads for campaign setup, audience targeting, performance monitoring, and optimization.
• Led organic social media strategy, content planning, and brand communication across multiple platforms, driving audience growth, engagement, and a consistent brand presence.
• Collaborated with cross-functional teams to create high-performing content, manage online communities, and optimize social media performance through analytics and audience insights.

Digital Marketing Executive - qikfox Cybersecurity Systems

(2023-07 - 2024-11)

• Led organic social media strategy, content planning, and brand communication across multiple platforms, driving audience growth, engagement, and a consistent brand presence.
• Collaborated with cross-functional teams to create high-performing content, manage online communities, and optimize social media performance through analytics and audience insights.

Digital Marketing Associate - PayNet Systems

(2023-02 - 2023-05)

• Managed email marketing, social media marketing, content writing, and WordPress website management to improve audience engagement and online visibility.
• Performed keyword research, page indexing optimization, on-page SEO, and off-page SEO activities to enhance search rankings and organic traffic growth.

Bachelor of Computer Application - BCA - GLA University, Mathura (2018 - 2021)

Masters of Business Administration - MBA - GD Goenka University, Gurugram (2021 - 2023)