Shanit Bhattacharjee

Results-driven Search Engine Marketing (SEM) Specialist with 4+ years of hands-on experience managing and optimizing Google Ads and Microsoft (Bing Ads) across diverse industry verticals. Proven success in increasing ROI, reducing CPL, and boosting conversion rates through data-backed strategies and continuous campaign optimization. Expertise in keyword research, bid strategy management, and performance analysis to maximize ad efficiency and budget utilization.

Skilled in campaign automation, analytics, and audience targeting to deliver scalable marketing growth. Consistently recognized for 99%+ execution accuracy and exceeding client KPIs and performance expectations. Proficient in leveraging advanced tools and analytics to create actionable insights and achieve measurable business outcomes.

Senior Process Executive – Search Engine Marketing (SEM) - Cognizant - Hyderabad, IN

(2023-08)

• Enhanced multi-channel Google Ads campaigns, achieving 99% client satisfaction
• Boosted ROI by 30% through data-driven campaign optimization with 98% execution accuracy
• Recognized with the Best Performance Award for leading high-performing campaigns that drove measurable ROI improvements and maintained top-tier execution accuracy (99%+)

Associate A1 – Paid Search & Performance Marketing - MediaMint - Hyderabad, IN

(2021-12 - 2023-08)

• Executed 300,000+ ad campaigns in bulk with automated rules for campaign efficiency
• Built and optimized campaigns, reducing CPC by 25% and increasing CTR by 35% through strategic campaign optimization
• Awarded Rising Star for delivering top-performing campaigns with a 20–30% performance improvement and maintaining 99% process accuracy

Master in Business Administration - Marketing - Brainware University (2019-08 - 2021-09)