Shaqran Hamza

eCommerce Growth & CRO Specialist focused on improving conversion, customer journey performance, and funnel clarity for DTC brands. Experienced in identifying conversion friction, aligning customer intent with page messaging, and optimizing product pages, landing pages, and funnels to better communicate trust, value, and transformation. Combines CRO thinking with broader growth understanding across retention, creative strategy, and paid media to create clearer, higher-converting customer experiences.

Co-Founder at Kdigital (2024-06 – Present)

• Scaled a DTC Shopify brand to a 9.12x average ROAS (peak 13.49x) and ₹7.69L in tracked revenue from ₹84K ad spend in 30 days, managing Meta and Google Ads campaigns alongside full-funnel CRO.
• Lifted product page conversion rate from 0.7% to 2.5%+ (a 3.5x increase) in 30 days by A/B testing PDP layouts, trust signals, and offer positioning based on VOC research.
• Cut customer acquisition cost to ₹47.5 while sustaining 100 qualified leads/day for an e-learning brand, by refining Meta and Google Ads targeting and landing page messaging.
• Drove a 250% revenue increase and 5.7x ROAS in 30 days by aligning ad creative, landing pages, and customer journey messaging across paid campaigns.
• Reduced cost per purchase from ₹300+ to ₹197, unlocking profitable scaling by restructuring campaign targeting and CRO-driven funnel improvements.
• Owned end-to-end retention systems, building Klaviyo email flows and WhatsApp automation (AiSensy), to improve repeat purchase behavior across 3+ Shopify DTC brands.
• Built GA4 and PostHog tracking to monitor CVR, CAC, and ROAS, delivering weekly performance dashboards that guided CRO and paid media decisions.
• Partnered with designers and developers to ship PDP and landing page redesigns across Shopify stores, translating VOC research into high-converting pages.

Bachelor's Degree in Civil Engineering with Honours – Savitribai Phule Pune University (SPPU) (2021-01 – 2024-12)