Shardul Vikram Singh Parmar

I have nearly 40 years of work experience in marketing and administration. I strongly believe in "Motivation" as being the key factor in achieving strategic business results. My leadership skills have been certified by external surveyors and have used this quality to build exceptional customer relations.

Seeking challenging senior level opportunities in Marketing and Business Development/Project Marketing with organizations of high repute. An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth. An effective communicator & team leader combined with flexible & detail-oriented attitude with the ability to interact effectively.

Director with Advisory & Transaction Management - Cushman & Wakefield Private Limited - New Delhi

(2021-11)

As Director with Advisory & Transaction Management, my major focus was on aiding Landlords in marketing and leasing projects and their office spaces with added responsibilities of Investor leasing as well as working with Flex operators in the market. Having completed 60 years of active age in January 2023, Cushman & Wakefield has been kind enough to extend my services as a consultant / Director till date as a regular employee.

• Finding and vetting tenants
• Negotiating lease and maintenance agreements
• Handling and ensuring compliance with local laws and regulations
• Acting as a liaison between the landlord and tenants, aiming to maximize rental income and property value

Senior Associate Director with Advisory & Transaction Management Group - CBRE South Asia Pvt. Ltd. - Delhi/Gurgaon

(2010-12 - 2021-11)

• Project Marketing
• Landlord Representation
• Client Representation
• Business Development
• Negotiation

H.O.D. - Corporate Trading/Sales - M/S A.E.Z. Group of Companies

(2006-08 - 2010-03)

I worked as H.O.D. - Corporate Trading/Sales with the company. They are part of Aeren's Group of Companies having established name in Construction and development of Real Estate business.

• Organizing major events for the company, maintaining customer relationship and brand promotion programs
• Interacting with the corporate, customers, investors to answer queries, boost brand and organization's image
• In Retail Management, interface with key/associates/brands for leasing implementation of Pre and Post Sales, sales of rented properties to investors
• Interface with key influencers among Corporate for ascertaining requirements and deliver presentations based on analysis of need to create product awareness
• Present the best product offer as per client specifications
• Build brand focus in conjunction with the operational requirements, ensure maximum brand visibility and capture optimum market shares through brand image building initiatives advertisement and campaigns
• Identify and contribute to the development of new product lines, co-ordinate with vendors for the timely delivery of relevant services
• Conduct market research to study the feasibility for introducing new products or services in the market
• Develop and implement sound marketing strategies for both Domestic and International market, identify key growth markets, appoint agents, brokers, to generate sales leads
• Identify key Indian brands to promote investment in the key projects like Malls, shops and Multiplexes in India

Sr. Manager Marketing - M/S Zodiac.Com Solutions Pvt. Ltd. - Delhi

(2004-10 - 2006-07)

I worked as Sr. Manager Marketing in the company, which is a part of Shonkh Technologies International Limited. This group is in the business of e-governance. The main products are Smart Cards based solutions, High Security Number Plates, RFID (Radio Frequency Identification) based solutions etc. SPEED limiters for automobiles.

• Responsible for the marketing of Smart Cards and High Security Registration Plates
• Responsible for setting up systems at various RTO's in Delhi for the VRC (vehicle registration certificates on smart optical cards) project
• Exploring new business opportunities and identifying new corporate clients & Markets
• Formulating and executing sales and marketing strategy
• Maintaining high level customer satisfactions
• Meeting quarterly and annual revenue targets as set by Managing Director and assisting in market development activities
• Monitoring and measuring sales performance levels against specific set sales targets
• Ensure company branding policies are strictly followed compliance at every point of contact
• Preparing the technical documents, approach papers and technical white papers for every major case
• Continuously monitoring the cases, working closely with the sales and marketing team for promotions, market initiatives, customer initiatives or brand promotions
• Provide close attention to customer needs and expectation
• Responsible for market research, identifying market trends, competing products, and product positioning, enhancing market share, pricing and ultimately result in revenue growth
• Responsible for identifying new emerging technologies within the server business and developing market-entry plans
• Providing inputs for product improvement including new product development
• Developing pricing strategies & implementing them
• Acted as the spokesperson on the product lines and will work regional marketing communications
• Advertising, Channel Mgmt, Sales training for Regional sales teams, Interface with advertising agencies

Senior Assistant Manager – Facilities - Duncans Industries Ltd. - West Bengal

(1987-05 - 2004-06)

I worked as Senior Assistant Manager – Facilities in the food and beverages manufacturing unit of Duncan Industries Limited in West Bengal. I was in-charge of one of the foods and beverage-manufacturing units. In the role, I managed a team of 3000 sized work force, which comprised of assistant managers, supervisors, and skilled and unskilled workers.

• Quality Management: ISO 9002 -1994, Kaizen & 5S and TPM Implementation, which dealt with Quality management, development of "Processes" and Designing operation mechanisms
• Customer Relationship Management: Served as the interface for all international and national customers of my unit Responsible for building successful client relations through product debrief/feedback on product specifications and quality
• Facilities Management: In addition to the manufacturing responsibilities, I was the SPOC for all administrative controls at the unit
• Administration: complete administrative controls over all assets of the unit including transport, buildings, fixtures, and inventory
• Liaison: Manage all external liaisons for the unit with government officials, the union, and environment groups
• Maintenance: Responsible for the upkeep and maintenance of assets where the comprehensive workshop and the staff within would report to me
• Logistics Management: In charge of the entire Unit
• Project management: An integral part of managing projects worth 14.5crores in the capacity of Project Leader for new units commissioned at varied locations, in Islampur (West Bengal)

CRM Assistant - STIC Travels - Kolkata

(1986-12 - 1987-04)

I worked as a CRM Assistant with STIC Travels a GSA for major international airlines at Kolkata. Primarily I was responsible for Customer Care, Crisis Management and Client Relationship Management. I also achieved a distinction of acquiring FTRs (First time resolutions) at STIC travels and minimum ART (Average redressed time).

Graduate Trainee - Taj Group of hotels - New Delhi

(1986-01 - 1986-11)

Worked as a Graduate Trainee with the prestigious Taj Group of hotels of TATA at New Delhi in the food and beverages department and was responsible for facilities management.

Bachelor of Arts - PGDAV-Dehradun

Facilities Management Concepts - Duncan Industries Limited

Overview to Indian Labour Act - Duncan Industries Limited

Disciplinary action overview - DBITA