Sharon Jose

Marketing and media professional with 10 years of experience in content, partnerships, and community building. Driven by data, creativity, and people-first strategies across top digital platforms.

Editorial Manager - Fawesome at IWM Technology Pvt. Ltd (2024-01 – Present)

• Managed end-to-end media profiles and digital channels for clients/partners, ensuring timely and accurate content delivery.
• Handled bulk media ingestion (movies, TV episodes, edutainment - Over 3000+ Titles), ensuring 100% quality checks with appropriate age ratings, tags, and metadata.
• Conducted in-depth content tagging, and categorization for effective content organization.
• Created curated playlists and programs based on viewer trends and detailed traffic data analysis.
• Maintained and enhanced client channels, including marketing and performance tracking to drive traffic, watch time, and revenue.
• Analyzed high-volume data in Excel to uncover insights and optimize content strategy.
• Documented and maintained all channel-related data and performance metrics.

Manager - Partnerships & Alliances at Trell Experiences Pvt Ltd (2021-10 – 2022-06)

• Built and managed partnerships with marketing agencies, media firms, and celebrity creators to align with business goals and drive growth on Trell Shop.
• Designed and executed the 'Earn with Trell' Affiliate Program, onboarding Telegram influencers to boost e-commerce sales and order value.
• Acted as liaison with cross-functional teams (RD, Quality, Finance) to resolve agency/partner issues related to onboarding, payments, and technical support.

Community Manager at PinkVilla Media (2021-05 – 2022-09)

• Lead & guide team to envision and strategize for developing a thriving Beauty & Movie community at PinkVilla Rooms
• Coming up with an executable roadmap to execute the company's goals
• Curate content strategies to generate higher engagement and retention
• Actively identify and onboard creators for PinkVilla Rooms community
• POC for all creators on the platform - Keep them engaged and come up with an executable strategy for long term retention of creators
• Identify and amplify high quality user generated content with potential
• Collaborate and partner with platforms, organisations, influencers and Celebrities to scale up the community

Creator Operations Manager - Helo at Bytedance India (2019-01 – 2021-01)

• Onboarded and supported 4000+ media partners (creators, publishers, influencers) across 14 language markets; provided training to grow fan engagement and community building.
• Analyzed India's entertainment and competitor landscape to generate actionable reports and advocate for regional creators.
• Drove creator growth by leveraging social analytics to identify trends, opportunities, and strengthen key relationships.
• Collaborated cross-functionally with Product, QA, and RD teams to align product roadmap with market needs.
• Led creator workshops, webinars, and managed influencer/celebrity campaigns (e.g. #HeloLivePeMilo, #HeloSuperstar).
• Planned ~50 annual regional content strategies to boost impressions, DAUs, and MAUs.
• Tracked in-app trends and coordinated with PR for broader promotional amplification.
• Partnered with BD to enable collaborations between creators and major film/events (e.g. Dear Comrade, Big Boss, Master, SIIMA).

Content Writer at MEAWW - Media, Entertainment, Arts, WorldWide (2017-02 – 2018-04)

• Ideated and wrote 3000 quizzes primarily created for Facebook page (Poems, Statements, Quotes, Personality Write-Ups, Personality Summaries, Videos, Stories, memes etc. for US user base).
• Understanding of user emotions, attitudes, media habits, keywords and drives through experimentation, testing and reporting.
• Brainstorming with a team of writers and designers collating more than 1000 marketing strategies and ideas.

Freelance Content Writer at Indiatimes (2016-05 – 2017-01)

• Writing blogs, articles with respect to lifestyle - food, travel, culture, relationships etc. in the form of features, listicles, long form etc.

Assistant Manager - CRM at The Advantage Raheja (2016-06 – 2017-01)

• Handling Accounts and Customer related queries for buyers and sellers of Apartments and Villas
• Assist in planning various customer touch points & SOPs

Customer Experience Executive at Total Environment Building Systems (2013-06 – 2015-12)

• Managed HNIs (30+) for all post sales activities and contributed greatly to improving continued customer experience
• Co-ordination with interior designers, Architects, Engineers etc. to follow up for change requests for clients
• Created Newsletters, Project updates and handled customer queries and handovers of Apartments

Masters in Business Administration in Marketing – ST. JOSEPH'S COLLEGE OF BUSINESS ADMINISTRATION, BANGALORE (2011 – 2013)

Bachelor in Business Administration in Marketing and communication – RAJAGIRI COLLEGE OF MANAGEMENT AND APPLIED SCIENCES, COCHIN (2008 – 2011)

Senior Secondary in Science – BHARATIYA VIDYA BHAVAN, KANNUR (2007 – 2008)

Secondary School – INTERNATIONAL INDIAN SCHOOL, DAMMAM, SAUDI ARABIA (2005 – 2006)