Editorial Manager - Fawesome at IWM Technology Pvt. Ltd (2024-01 – Present)
- Managed end-to-end media profiles and digital channels for clients/partners, ensuring timely and accurate content delivery.
- Handled bulk media ingestion (movies, TV episodes, edutainment - Over 3000+ Titles), ensuring 100% quality checks with appropriate age ratings, tags, and metadata.
- Conducted in-depth content tagging, and categorization for effective content organization.
- Created curated playlists and programs based on viewer trends and detailed traffic data analysis.
- Maintained and enhanced client channels, including marketing and performance tracking to drive traffic, watch time, and revenue.
- Analyzed high-volume data in Excel to uncover insights and optimize content strategy.
- Documented and maintained all channel-related data and performance metrics.
Manager - Partnerships & Alliances at Trell Experiences Pvt Ltd (2021-10 – 2022-06)
- Built and managed partnerships with marketing agencies, media firms, and celebrity creators to align with business goals and drive growth on Trell Shop.
- Designed and executed the 'Earn with Trell' Affiliate Program, onboarding Telegram influencers to boost e-commerce sales and order value.
- Acted as liaison with cross-functional teams (RD, Quality, Finance) to resolve agency/partner issues related to onboarding, payments, and technical support.
Community Manager at PinkVilla Media (2021-05 – 2022-09)
- Lead & guide team to envision and strategize for developing a thriving Beauty & Movie community at PinkVilla Rooms
- Coming up with an executable roadmap to execute the company's goals
- Curate content strategies to generate higher engagement and retention
- Actively identify and onboard creators for PinkVilla Rooms community
- POC for all creators on the platform - Keep them engaged and come up with an executable strategy for long term retention of creators
- Identify and amplify high quality user generated content with potential
- Collaborate and partner with platforms, organisations, influencers and Celebrities to scale up the community
Creator Operations Manager - Helo at Bytedance India (2019-01 – 2021-01)
- Onboarded and supported 4000+ media partners (creators, publishers, influencers) across 14 language markets; provided training to grow fan engagement and community building.
- Analyzed India's entertainment and competitor landscape to generate actionable reports and advocate for regional creators.
- Drove creator growth by leveraging social analytics to identify trends, opportunities, and strengthen key relationships.
- Collaborated cross-functionally with Product, QA, and RD teams to align product roadmap with market needs.
- Led creator workshops, webinars, and managed influencer/celebrity campaigns (e.g. #HeloLivePeMilo, #HeloSuperstar).
- Planned ~50 annual regional content strategies to boost impressions, DAUs, and MAUs.
- Tracked in-app trends and coordinated with PR for broader promotional amplification.
- Partnered with BD to enable collaborations between creators and major film/events (e.g. Dear Comrade, Big Boss, Master, SIIMA).
Content Writer at MEAWW - Media, Entertainment, Arts, WorldWide (2017-02 – 2018-04)
- Ideated and wrote 3000 quizzes primarily created for Facebook page (Poems, Statements, Quotes, Personality Write-Ups, Personality Summaries, Videos, Stories, memes etc. for US user base).
- Understanding of user emotions, attitudes, media habits, keywords and drives through experimentation, testing and reporting.
- Brainstorming with a team of writers and designers collating more than 1000 marketing strategies and ideas.
Freelance Content Writer at Indiatimes (2016-05 – 2017-01)
- Writing blogs, articles with respect to lifestyle - food, travel, culture, relationships etc. in the form of features, listicles, long form etc.
Assistant Manager - CRM at The Advantage Raheja (2016-06 – 2017-01)
- Handling Accounts and Customer related queries for buyers and sellers of Apartments and Villas
- Assist in planning various customer touch points & SOPs
Customer Experience Executive at Total Environment Building Systems (2013-06 – 2015-12)
- Managed HNIs (30+) for all post sales activities and contributed greatly to improving continued customer experience
- Co-ordination with interior designers, Architects, Engineers etc. to follow up for change requests for clients
- Created Newsletters, Project updates and handled customer queries and handovers of Apartments
