Creative Director - Ranksoldier - Delhi, India
(2025-10)
- Serving as a strategic creative partner overseeing brand development and campaign direction, balancing innovation with commercial objectives.
Creative Art Director - Extramarks Education India Pvt Ltd - Noida, India
(2025-05 - 2025-09)
- Directed end-to-end creative strategy for the launch of ExtrAI film and flagship AI-powered education product, including brand identity, visual design, event branding, and film production.
- Designed and delivered the ExtrAI brand identity system, including ExtrAI logo (trademarked), presentation frameworks, explainer video, and event design, ensuring consistency across digital, print, and experiential platforms.
- Engineered a unified presentation and visual identity system for ExtrAI standardizing 5 core templates used by 50+ client-facing consultants, reducing deck preparation time by 40%.
- Led school branding and App Store visual identity initiatives, establishing cohesive brand systems that elevated user perception and market presence.
- Conceptualized and executed the complete visual identity for Extramarks' flagship AI event, while heading the end-to-end creative strategy for the global launch of ExtrAI; directed cross-regional teams across UAE, KSA, Indonesia, and Singapore to ensure brand consistency, accelerate market adoption, and secure high-stakes investor buy-ins.
- Established and implemented design Standard Operating Procedures (SOP) across social media and presentation workflows, driving 25% uplift in user engagement and ensuring consistent brand standards across consulting, education, and marketing teams.
- Rebranded and implemented new design SOPs for 'Great Schools of India' and SIP-enabled schools, driving a 30%+ improvement in student retention through enhanced engagement and user-centric design frameworks.
- Spearheaded process optimization aligned with educational outcomes, embedding data-driven design frameworks that improved program effectiveness and institutional performance.
- Organized and directed a B2B podcast series featuring eminent education leaders, strategically distributed via Extramarks' YouTube and app platforms, reaching 176K+ subscribers and 16,000+ schools to amplify brand visibility, thought leadership, and stakeholder engagement.
- Designed a new visual language for Extramarks' App Store banners and directed the full creative lifecycle across print, digital, motion, social media, and experiential campaigns, ensuring cohesive brand identity and multi-channel impact.
- Produced storyboards, films, microsites, and presentation systems, ensuring all deliverables were brand-aligned, engaging, and strategically precise.
- Introduced AI and 3D prototyping tools (MidJourney, RunwayML, Adobe Firefly, Shapr3D) to accelerate creative ideation and strengthen innovation pipelines for the creative department.
- Oversaw and managed relationships with external creative agencies subcontracted for UI/UX design and multimedia deliverables, ensuring alignment with brand standards, timely delivery, and optimal quality across digital platforms.
Creative Director - BFD Innovations Pvt Ltd (BharatFD) - Gurugram, India
(2024-09 - 2025-04)
- Led a 15-member creative team to deliver end-to-end brand identity and B2C app/website UI/UX design, driving over 500K sign-ups within 6 months and sustaining approximately 30% monthly growth. Built and scaled a high-performance design team, reducing new-hire onboarding time by 50%.
- Transformed in-house design workflows by developing and institutionalizing brand SOPs, cross-platform publishing systems, and social media guidelines, significantly improving operational efficiency and brand consistency.
- Conceptualized and executed integrated ad newspaper and print campaigns, elevating brand visibility and audience engagement.
- Directed the development and implementation of the company website and mobile app, collaborating closely with cross-functional teams to ensure seamless user experience and brand alignment.
- Spearheaded ideation and formulation of brand SOPs and visual guidelines, ensuring user-centric design compliant with regulatory frameworks.
- Architected the company's inaugural comprehensive brand and communication framework that mitigated brand risk and enforced message discipline across all stakeholder touchpoints.
- Crafted high-impact investor pitch decks and brand visuals, contributing to a substantial valuation increase from INR 80 crores to ~INR 400 crore and supporting a successful Series B funding round by effectively communicating market opportunity and product vision.
- Delivered C-suite and investor-level presentations, ensuring strategic clarity, brand cohesion, and confident stakeholder engagement.
- Supervised and coordinated both external creative agencies and internal UI/UX design team responsible for website development, ensuring seamless collaboration, consistent brand delivery, and adherence to project timelines and quality standards.
Creative Director - Wildlife on Earth Magazine - New Delhi, India
(2022-01 - 2024-12)
- Founded and scaled a digital magazine, securing strategic partnerships with NGOs and research institutions (including WWF) by developing presentation frameworks that unlocked new funding and collaboration opportunities.
- Forged international partnerships to deliver global campaigns, boosting engagement by 25% and earning media features across 10+ countries.
Art Director - BrainWiz - Delhi, India
(2019-06 - 2022-01)
- Revitalized the firm's visual communication strategy, creating investor presentations that boosted engagement by 35% and supported successful fundraising rounds.
- Managed and mentored design teams, improving project delivery timelines by 20% through process optimization.
- Delivered a skill-development program to 20,000+ children, which was recognized by the National Education Board.
Assistant Director of Photography & Art Director - SS Productions - Gurugram, India
(2016-01 - 2019-06)
- Executed the director's vision on corporate films, optimizing workflows to cut production delays by 30%.
Intern - SS Productions - Gurugram, India
(2015-01 - 2015-12)
Photographer - Independent - New Delhi, India
(2013-01)
- Taught photography to 4,000+ students over 10 years, designing and delivering technical and creative workshops that boosted participant skill development and engagement.
- Published fine art photographs in BBC Wildlife Magazine and Wild Planet Photo Magazine (UK) for four consecutive months.
- Collaborated on campaigns with WWF and the World Food Programme, delivering presentation visuals and awareness-focused content.
- Directed and showcased photographic works in major exhibitions, including the Natural History Museum (London, 100,000+ visitors) and Smithsonian (Washington D.C.).
Artist - Independent - New Delhi, India
(2012-01)
- Exhibited paintings, performance art, and installations at leading venues such as Jehangir Art Gallery (Mumbai), Triveni Kala Sangam (Delhi), and Bikaner House (Delhi).
- Invented and developed "Shrimant Blue," a proprietary colour currently under patent and trademark.
- Directed two independent short films (The Destiny and Atman), applying narrative and visual design principles to cinematic storytelling.
- Created cinematic ad films for brands including Nescafé, Liberty Cinema, Herringbone & Sui, integrating creative direction with brand strategy to achieve 1M+ audience impressions.
Independent Consultant - Centre for Policy Research - New Delhi, India
(2021-05 - 2022-04)
- Conducted in-depth geopolitical and defence analysis focused on Indo-China conflict dynamics in South Asia, utilizing qualitative research methodologies and conflict theory frameworks to synthesize strategic insights.
- Supported policy formulation and strategic briefs through data-driven research on regional security challenges, producing actionable recommendations for stakeholders engaged in defence and foreign policy sectors.
