Shelendra Sukhwal

Results-driven Business Development and Sales professional with 12+ years of experience driving revenue growth, territory expansion, customer acquisition, institutional sales, and key account management across key West and North Indian markets. Proven track record in B2B and B2C sales, institutional partnerships, consultative selling, solution selling, contract negotiation, lead generation, and pipeline development across the Education, EdTech, Publications, and BFSI sectors. Skilled at establishing new multi-state territories, executing targeted regional campaigns, managing branch operations, and leading high-performing teams of 25+ members across metro centers, industrial hubs, and Tier-2/3 markets.

Consistently achieved 110%+ of annual sales targets through strategic planning, stakeholder relationship management, and effective field sales execution.

Assistant Manager – Business Development - TimesPro - Rajasthan

(2026-01)

• Lead state-level institutional outreach and business development, managing the end-to-end sales pipeline from lead generation to partnership closure.
• Build strategic alliances with higher education institutions to promote specialized academic, corporate training, and career-focused programs.
• Establish B2B relationships with corporate employers to expand student placement networks and boost enrollment conversion rates.
• Execute promotional webinars, campus recruitment drives, and academic seminars to generate qualified leads and drive candidate engagement.
• Conduct regional market mapping and competitor analysis to identify underserved institutional pockets and drive revenue expansion.
• Coordinate cross-functionally with corporate partners and internal operations to ensure smooth program delivery.

Area Manager - ICFAI Business School (IBS) - Rajasthan

(2022-12 - 2025-01)

• Managed full branch operations, administration, budgeting, and sales execution across assigned regional markets, consistently achieving 110%+ of annual targets.
• Spearheaded student recruitment campaigns, contributing to a 25% increase in admissions through targeted outreach to colleges and coaching hubs.
• Recruited, mentored, and supervised a 25+ member sales and administrative team, improving lead conversion efficiency and field productivity.
• Quadrupled regional coverage area (200% territory expansion), significantly increasing institutional partnerships and brand visibility.
• Built high-value relationships with university heads, college directors, and key academic decision-makers to secure steady lead funnels.
• Tracked operational KPIs and performance metrics to design corrective action plans and maintain high conversion standards.

Area Manager - SkoolBeep - Rajasthan, Gujarat, and Maharashtra

(2020-02 - 2022-11)

• Directed regional business development and market expansion across a 3-state Western zone for EdTech software, school ERPs, and publication materials.
• Generated 500+ qualified institutional leads per quarter through direct school visits, channel partner networks, and field outreach.
• Analyzed regional sales funnels and market dynamics, implementing structured execution plans that boosted sales revenue by 25%.
• Established strong ties with school management, principal associations, and publication distributors to increase market penetration.
• Coached and managed field sales representatives across diverse territories, improving pitch consistency and deal closure rates.
• Evaluated competitor pricing and adoption across districts to refine sales strategy.

Assistant Manager - ALLEN Career Institute - Mumbai, Rajkot, and Bhilwara

(2016-06 - 2020-01)

• Managed customer acquisition, admissions operations, and local marketing across key urban and Tier-2 coaching centers.
• Tailored sales and outreach campaigns to fit distinct local demographics (metro vs. regional hubs), driving student enrollment growth.
• Performed district-level market analysis to align pricing awareness, seminar schedules, and intake timing with regional exam cycles.
• Executed local branding initiatives, parent orientation seminars, and school tie-ups to strengthen brand positioning.
• Built strong trust-based relationships with parents, local educators, and academic institutions to drive referral admissions.

Unit Sales Manager - Aditya Birla Sun Life Insurance - Udaipur Zone (6 Districts)

(2014-01 - 2016-05)

• Drove business development and revenue generation across a 6-district rural and semi-urban insurance cluster.
• Recruited, trained, and managed an agency field team, conducting regular performance reviews and target alignment to boost agent retention and sales volume.
• Developed localized penetration strategies to expand rural market reach and increase repeat policy sales through client referrals.

MBA - Jodhpur National University (2012 - 2014)

BBM - J.R.N. Rajasthan Vidyapeeth University (2009 - 2012)