Product Marketing Associate - Piqual (Nuivio Venture Studio) - Chennai, India
(2025-05)
Sole marketer for an AI-powered B2B SaaS platform; built the marketing function from zero, reporting directly to the CEO.
- Built the entire GTM and marketing function from zero as sole marketer reporting directly to the CEO — owned strategy and execution end-to-end with no team or existing playbook to inherit.
- Self-taught and shipped an AI-augmented content production workflow using the Claude API via n8n, systemizing a manual process into a repeatable, documented pipeline — direct experience turning a workflow into a spec for automation.
- Designed and documented a behavioral MQL scoring model and a 70-column GTM intelligence workbook, converting ad-hoc data into a structured, repeatable system for the sales team to use independently.
- Executed cross-channel outbound growth campaigns (Apollo.io, Brevo) end-to-end — segmentation, sequencing, launch, and funnel tracking — contributing to a 20%+ uplift in lead-to-opportunity conversion.
- Analyzed funnel performance using Google Analytics (GA4), Google Tag Manager, and Power BI, translating drop-off data into leadership-ready recommendations and iterating GTM strategy independently.
- Directed a brand-standards overhaul (color palette, typography, deck architecture) and designed/launched 3+ company websites on Lovable/Antigravity, cutting time-to-launch ~40% — equally comfortable with strategic and hands-on production work.
- Coordinated and reviewed intern output on execution tasks, documenting standards for others to follow — early exposure to building repeatable process for a team.
Marketing Intern — Competitive Intelligence - Valeo - Chennai, India
(2024-05 - 2024-06)
- Built a 29-competitor ASEAN landscape analysis across 8 countries from scratch in an unfamiliar market, producing a strategic roadmap that projected a 26% revenue uplift opportunity.
- Converted 11 distributors and 4 exporters from 32 cold targets within 24 days through self-directed outreach and negotiation, with no existing playbook to follow — reduced research costs 15%.
Digital Marketing Intern - Kotemoda Lifestyle (Wish Karo) - Remote
(2024-01 - 2024-05)
- Owned Instagram brand presence end-to-end (60 posts, 15 Reels, 10 Stories) and designed an influencer collaboration strategy from the ground up, growing followers 5% in 5 months.
Digital Marketing Intern - JCI Zone - Tamil Nadu
(2022-12 - 2023-01)
- Created 110+ content pieces across platforms; independently ran an 8-month fundraising campaign generating ₹73,200 and organized a TED Talk event for 246 business leaders.
