Sheshadri Bhatta

Result driven Sales Professional with overall 27+ years of experience in Business development, revenue & profitability growth, improving market share, building high-performing sales team focused on mutually beneficial relationship with customers. Expertise in collaboration, team handling, sales capability building, training, Strategic planning, structured data analysis & business negotiations. Proven track record in B2B sales of ingredients for Bakery and HORECA segments, delivering growth across South, Central & Western India.

Consistently exceeded sales targets, launched innovative products, developed strategic partnerships & new markets, implemented sales processes to drive efficiency and profitability.

Deputy General Manager - Sales Capability at Rich Products & Solutions Pvt. Ltd. (2024-04 – 2026-02)

Spearheaded sales capability department for all India sales & Culinary team at an American Foodservice & ingredient MNC. Continuing as Sales Capability Consultant from 11th Feb 2026.

• Spearheaded sales capability department for all India sales & Culinary team
• Collaborating with HR in hiring/onboarding new sales associates. Developed and executed a comprehensive sales capability building program for existing associates and new hires
• Conducted orientation programs, offline & online training programs for sales & culinary associates covering Product Knowledge, Market Knowledge, Solution Selling, Financial acumen, Sales Management, Strategic & Process Acumen & Organizational SOPs
• Coached & Mentored sales and culinary associates through regular interactions and on-field customer/distributor visits using 70-20-10 model
• Supported to develop Growth mindset and change leadership. Coached Leaders to navigate ambiguity, embrace continuous learning, and positive role-model adaptability

Zonal Sales Manager - West Zone at Rich Products & Solutions Pvt. Ltd. (2021-04 – 2024-03)

Managed team & business in Maharashtra, Goa, Gujarat, MP & CG with annual business of 180 Cr. Led 60+ associates (Sales + Culinary) to stabilize and grow business volumes, revenue, profit & improve net realization.

• Consistently exceeded annual sales targets & navigated through challenging years of 2020-21
• Guided & collaborated with a team of 60+ associates (Sales + Culinary) to stabilize and grow business volumes, revenue, profit & improve net realization
• Strategized & executed business plans/activities. Cultivated & maintained relationships with clients across segments focusing on Competition conversion, customer acquisition, range selling, upgradation, market expansion, distributor management
• Focused on Pareto rule, healthy product sales mix & optimum usage of available resources as a business architecture to achieve profitable growth
• Trained, mentored & coached associates in team based on Need Satisfaction Selling process, working on EUCR/ILFS models with less than 5% attrition YOY
• Inspired and Groomed next line of managers to take up responsibilities with focus on growth mindset and strong leadership capabilities
• Negotiated complex National & Zonal contracts and closed deals with clients to grow customer base & volumes
• Successfully Launched innovative new products in market to accelerate business growth & maintain competitive advantage
• Worked on Structured data analysis, managing & conducting P&L statement analysis, and rationalizing discounts to improve profits
• Collaborated with HO and cross functional teams from Marketing, Logistics, Finance, Technical application center, R&D to optimize service delivery & customer satisfaction

Regional Sales Manager - West Region at Rich Graviss Products Pvt. Ltd (2014-01 – 2021-03)

Handled Regional team & business in Maharashtra, Goa & CG. Awarded for being the best performing RSM across India in 2015-16 and 2018-19.

• Awarded for being the best performing RSM across India in 2015-16 and 2018-19
• Trained in Professional Selling Skills at Rich's University, Buffalo NY in 2015

Assistant Regional Sales Manager at Rich Graviss Products Pvt. Ltd (2011-04 – 2013-12)

Handled team & managing business in Karnataka and Kerala

Sales Manager at Rich Graviss Products Pvt. Ltd (2007-04 – 2011-03)

Handled team & business in Karnataka, AP & Telangana

Assistant Sales Manager at Rich Kwality Products Pvt. Ltd (2004-04 – 2007-03)

In charge of the overall sales and marketing activities in Karnataka state, handling institutional & retail business

Business Development Executive at Rich Kwality Products Pvt. Ltd (2001-06 – 2004-03)

Managing business in Karnataka

Teacher at Laxmi Shikshan Sanstha (1997-08 – 2001-03)

Teaching Accountancy & Economics to commerce students

B-Com in Commerce – Nagpur University (1995 – 1998)

MBA in Marketing & Finance – Nagpur University (1998 – 2000)