Shibina Kummali

Results-driven Social Media Manager and Content Creator with hands-on experience in organic growth strategy, content planning, Meta Ads, and audience engagement. Founded and grew an educational brand to 100,000+ followers in one year. Grew a personal brand from 500 to 12,000+ followers in two months with one post reaching 1.1 million+ likes and organically grew a client account's engagement from 30,000 to 200,000+ within two weeks.

Completed an AI-Integrated Digital Marketing Program and a Social Media Marketing internship. Skilled in video editing, video presenting, influencer marketing, Meta Ads, photography, video presenting and social media analytics across Instagram, YouTube, Facebook, and LinkedIn.

Social Media Marketing Intern - Beebyt Business Solutions LLP - Wayanad, Kerala

(2026-02 - 2026-05)

• Managed social media accounts for a digital marketing institute through live projects and real client work.
• Increased page engagement from 30,000 to 200,000+ within two weeks through strategic content and consistent posting.
• Contributed to admission marketing campaigns, video shoot planning, video directing, and content creation.
• Developed skills in content planning, creative posting, audience engagement, and Meta Ads support.
• Performance rated Excellent by CEO & Founder upon completion.

Founder & Social Media Manager - howto_makeiteasy - Wayanad, Kerala

(2025-01)

Education Brand

• Founded and independently managed an educational platform, growing the community to 100,000+ followers across social media platforms within one year through organic content strategy.
• Built and executed monthly content calendars; scripted, shot, edited, and published Reels and long form videos across Instagram, YouTube, Facebook, and Linkedin.
• Grew the Instagram page to 98,000+ followers and YouTube channel to 20,000+ subscribers organically.
• Achieved 5.7 million+ views and 8.6 million+ accounts reached in a single 30-day period.
• Handled audience engagement, DMs, community moderation, and 1:1 mentoring for 3,000+ students.
• Created and launched educational e-books, generating profitable sales entirely through organic social media reach with zero paid promotion.
• Managed brand collaborations with 30+ education companies including GeeksforGeeks, RANS Academy, English Cafe, and SkillBytes.

Freelance Content Creator & Social Media Strategist - real_talk_parenting

(2024-02 - 2025-01)

Parenting Coach Profile

• Organically grew the client's Instagram from 0 to 68,300+ followers through content strategy and personal branding.
• Managed content creation, audience engagement, and lead generation for the client.

Freelance Social Media Manager - Nadankothi

(2025-01 - 2025-12)

Traditional Kerala Pickle Brand

• Grew the brand's Instagram from 0 to 259 followers within two weeks; managed product photoshoots, content planning, and feed aesthetics.
• Contributed to increased online sales through strategic content and social media management.

Bachelor of Business Administration - BBA - Farook College, Calicut - Calicut University (2020-01 - 2023-12)