Senior Analyst – Consumer Insights & Reporting at Cognizant Technology Solutions (2022-06 – Present)
Owned end-to-end VoC reporting across 10 international markets (US, UK, Canada, Brazil, Japan, France, Italy, Spain, Germany, India); delivered 4 structured sentiment reports per Pixel launch cycle — pre-launch diagnostic, 1–2 week reception, 3-month trajectory, 6-month competitive benchmark — to 6–10 Google stakeholders across product, marketing, and CX.
- Analysed e-commerce review data (Flipkart, Amazon, BestBuy, Kakaku) using FreeText AI for theme classification and sentiment scoring; used NotebookLM for AI-augmented classification on raw Brandwatch exports, producing theme breakdowns, sentiment ratios, and competitive benchmarking outputs in Excel.
- Designed and built 20+ interactive dashboards in Google Data Studio tracking KPIs including engagement, retention, conversion, and satisfaction; automated reporting workflows reducing manual effort by ~25% and reporting latency by ~35%, saving 100+ analyst hours annually.
- Co-designed a Kirkpatrick-based measurement framework for Retail Sales Associates across 10 markets; owned the central dashboard tracking knowledge uplift, Net Advocacy Rate, and A/B-tested sales attribution aligned to Google's Global Messaging Pillars.
- Executed competitive benchmarking — Pixel vs iPhone (cross-brand) and Pixel vs prior generation — delivering monthly velocity tracking and competitor sentiment comparisons for global leadership.
- Designed and executed surveys via Qualtrics and Google Forms (fixture effectiveness, RSA preparedness); integrated mystery shopping analysis and pre/post quiz data for behavioural validation.
- Delivered Monthly Business Reviews to global leadership; produced executive-level narratives translating complex data into strategic recommendations for product, marketing, and CX teams.
- Gathered and documented business requirements for analytical and reporting projects; conducted stakeholder interviews and workshops producing BRDs and FRDs signed off before development; mapped As-Is workflows and documented To-Be process designs to identify efficiency gaps.
- Coordinated project delivery across concurrent workstreams — tracking milestones, maintaining RAID logs, and keeping stakeholders informed; prepared communication materials and user guides to support stakeholder readiness ahead of solution deployments.
- Improved data accuracy by ~18% through structured validation and governance frameworks; supported A/B testing contributing to 8–12% improvements in engagement metrics.
- Led a team of 4 analysts; coordinated with 10+ international vendors for data collection and research; mentored junior analysts on dashboarding standards and analytical workflows (90% positive feedback).
Research & Marketing Intern at Innolabs Pvt. Ltd. (2021-05 – 2021-07)
- Conducted industry analysis to identify market gaps; developed strategic course plans resulting in a 15% increase in targeted product development.
- Managed Facebook Creator Studio campaigns and analysed Google Analytics data, achieving a 25% boost in organic impressions.
