Shishir Srivastava

I am looking to leverage my extensive experience of over 14 years in sales and training, team management, and client interaction to contribute to the growth of a progressive jewellery firm. I seek a challenging role, ideally as a Marketing Manager, where I can apply my business acumen, leadership skills, and customer-focused approach to drive impactful marketing and sales initiatives.

Marketing Manager - Bachche Lala Jewellers Pvt. Ltd. - Lucknow

(2025-10)

• Plan and execute integrated marketing campaigns across digital, social media, print, and in-store channels
• Conduct a competitive analysis to identify key differentiators and opportunities for the brand
• Identify and segment the target audience based on demographics, psychographics, and buying behaviour
• Utilise market research to understand the preferences and expectations of luxury consumers
• Organise exhibitions, product launches, and festival campaigns
• Generate performance reports and analyse ROI for marketing initiatives

Regional Sales & Training Development Manager - LTA School of Beauty Pvt. Ltd. - Lucknow

(2017-09 - 2025-10)

• Led a team of 3 Assistant Managers and 20 Team Leaders across East, Central, and North India
• Drove sales performance and training & sales effectiveness for Lakme (HUL) products
• Conducted skill-based training, client interaction strategies, and sales conversions
• Maintained team discipline, handled attrition and absenteeism issues
• Collaborated with stakeholders for business development and revenue enhancement
• Promoted to Regional Training Manager in 2024
• Created training modules that led to 30-40% sales growth YOY

Branch Manager - Moral Group Pvt. Ltd.

(2015-04 - 2017-08)

Real Estate & FMCG

• Managed sales team and ensured business generation across segments
• Conducted field visits, team training, and client follow-ups
• Ensured achievement of monthly and quarterly sales targets

Assistant Manager - Hero Group Ltd.

(2012-06 - 2015-03)

Brand Promotions & Sales

• Handled promotional campaigns and brand awareness drives
• Led the field team to execute marketing and Sales plans

MBA - Marketing & Human Resource - ABES-IT (2010-01 - 2011-01)

B.B.A. - Marketing & Human Resource - BBD College (2007-01 - 2009-01)

12th - U.P. Board (2007-01)

10th - U.P. Board (2005-01)