Shital K

Digital Marketing Manager with 10+ years of experience in SEO, paid ads, content, and brand management. I plan and run marketing campaigns from start to finish, using tools like Google Analytics, Search Console, Google Tag Manager, SEMrush, and Screaming Frog to track and improve results. I have led marketing teams, managed client and leadership reporting, and helped grow traffic, leads, and revenue for businesses across different industries.

SEO Expert / Digital Marketing Lead - Enjay IT Solutions Ltd.

(2024-05)

• Manage the overall digital marketing plan across SEO, paid media, content, and social channels to grow traffic, leads, and revenue.
• Handle SEO audits, keyword research, and performance tracking using Google Search Console, Google Analytics (GA4), Google Tag Manager, Screaming Frog, and SEMrush.
• Plan and run paid campaigns on Google Ads and Meta Ads (Facebook & Instagram), covering targeting, creatives, budgets, and ongoing optimization.
• Build monthly content calendars, brief writers and designers, and finalize content for the website, blog, and social platforms.
• Lead a team of marketing executives, assign work, review quality, and make sure output stays on track with business goals.
• Prepare and present monthly performance reports to leadership with clear takeaways and next steps.
• Work with sales, design, and product teams to plan campaigns and coordinate launches.
• Work closely with leadership to shape how the brand is positioned against competitors in the market.
• Make sure the brand stays consistent across client-facing materials, proposals, and marketing collateral.
• Support brand positioning and messaging across digital touchpoints, including the website, social media, and ad creatives.
• Work with the design team on visual and tonal brand guidelines to keep the brand identity consistent across campaigns.
• Support brand awareness efforts alongside performance marketing to strengthen the company's presence in the market.

SEO Expert - Nexonweb Solution Pvt. Ltd.

(2022-07 - 2024-05)

• Handled SEO/SEM strategy for multiple client accounts, improving rankings, traffic, and paid campaign results.
• Ran technical SEO audits using Screaming Frog, tracked performance through Google Search Console and Google Analytics, and set up tracking with Google Tag Manager.
• Did keyword research and competitor analysis with SEMrush to find content and ranking opportunities.
• Planned content calendars and managed content creation, review, and final sign-off across blogs, website pages, and social media.
• Set up and optimized Google Ads and Meta Ads campaigns to support lead generation alongside organic growth.
• Built backlink profiles and improved domain authority through off-page SEO and outreach.
• Kept brand identity, tone, and positioning consistent across digital and offline channels to build brand awareness.
• Coordinated with design, content, and sales teams on campaigns, and prepared client-facing performance reports.

Sales & Business Development Manager - Ashapura Aromas Pvt. Ltd.

(2018-10 - 2022-06)

• Handled the full sales cycle, from finding leads and pitching to negotiating, closing deals, and supporting clients after the sale.
• Managed daily customer communication and resolved queries to keep client relationships strong.
• Focused on new business, actively reaching out to and onboarding new clients to grow the customer base.
• Worked on client acquisition and revenue growth across target markets.
• Managed key accounts and built long-term relationships to support repeat business.
• Tracked sales pipelines and followed up regularly to keep conversions and revenue on target.
• Identified new market opportunities and worked on business expansion.

Customer Success Officer - Kserve BPO Ltd.

(2016-03 - 2018-07)

Marketing Executive - Micro Supreme India Pvt. Ltd.

(2011-03 - 2014-07)

PGCM - Digital Marketing - MIT College, Pune (2021-01 - 2022-01)

Diploma - Information Technology - SSVPS College, Dhule (2008-01 - 2011-01)