Shiv Mali

A high energy-driven professional in MarTech domain, targeting assignments in the Digital Analytics space. 10.5 years of experience in performance marketing having hands-on experience in Adobe &

• Google analytics, paid campaigns SMM, SEM, SEO &

• PPC expert in A/B testing for CRO implementation high energy-driven professional in MarTech domain, targeting assignments in Digital Analytics space. 10.5 years of experience in performance marketing having hands-on experience in Adobe &

• Google analytics, paid campaigns SMM, SEM, SEO &

• PPC expert in A/B testing for CRO implementation

• Responsible for Adobe Analytics team to serve the biggest insurance company
• Implement & Analyse A/B, MVT, and personalization test in Adobe Target 
• Strong proficiency in Adobe Analytics, including implementing & configuring the tool, creating custom reports, interpreting data & insight generation
• Experience with web analytics tools and methodologies, defining website metrics, and the ability to analyze user behavior on digital platforms
• Manage CRO operations for well-known shoe brand in EMEA & US region
• Operated Data Layer, Debugging, MSTR, DWH, SmartSheet & JIRA
• Hypothesis testing, Workspace creation, Sample Size, Test Setup
• Maintaining strong CRM & present progress of e-commerce data
• Personalization & targeting with Adobe Target to set up activities

• Adobe Analytics Business Practitioner Expert
• Google Certification in Search Ads, Analytics & Fundamental Digital Mkting
• University of Toronto RPA & Intelligent Automation
• Facebook Marketing Workshop Participation
• PRINCE2 Agile® Practitioner for Agile Project Management
• Master Business Administration-Marketing & IT, Shivaji University (68%)
• BE- Textile from DKTE, Shivaji University (57%)
• HSC- Maharashtra State Board (64%)
• SSC- Maharashtra State Board (80%)