Shiv Pal

Digital Marketing Manager with 12+ years of overall experience across marketing, business development, sales and brand growth, including 5+ years specializing in performance marketing, SEO, social media, CRM and marketing automation. Independently managed Jetking Infotrain's entire digital marketing ecosystem from Head Office, supporting 48+ franchise centres across India — spanning Google Ads, Meta Ads, technical and local SEO, content strategy, CRM automation and analytics. Proven track record of driving organic growth at scale, improving lead quality and follow-up speed, and running multi-location digital operations independently.

Digital Marketing Manager at Jetking Infotrain Ltd. (2015-01 – Present)

Owned Jetking's complete digital marketing function independently from Head Office, supporting 48+ franchise centres across India — spanning performance marketing, SEO, content, CRM automation and analytics.

• Organic Growth: Grew organic visibility to 1.5M+ monthly impressions and 15K+ monthly clicks, and lifted organic traffic by 180%, through technical SEO, content strategy, local SEO and optimization of franchise microsites.
• Lead Response: Reduced lead follow-up time by 60% by implementing CRM, WhatsApp and marketing-automation workflows across LeadSquared, GoHighLevel, ClickFunnels and Gupshup.
• Performance Marketing: Planned and optimized Google Ads and Meta Ads lead-generation campaigns across multiple course categories and locations, improving lead quality while controlling cost per lead (CPL).
• Multi-Location Ownership: Managed the central digital marketing ecosystem for Jetking, supporting 48+ franchise centres across India, including SEO, paid media, social media, website and local visibility initiatives — run independently from Head Office.
• Content & Social: Built and executed content strategy across Facebook, Instagram, LinkedIn and YouTube — including reels, promotional videos, infographics and campaign concepts — driving 300% growth in social media engagement.
• Creative & Content Production: Wrote scripts for promotional campaigns, student success stories and marketing videos, and produced content for prospectuses, brochures, course catalogues, standees, ad copy and branding collateral.
• Analytics: Tracked campaign and website performance using Google Analytics (GA4), GTM and Search Console; used insights to continuously improve local SEO and landing-page performance across franchise sites.

Area Sales Manager at Sleek Arm Designer

• Built and expanded dealer networks and retail partnerships to support regional market expansion.
• Executed BTL (below-the-line) campaigns to accelerate sales growth and strengthen customer relationships.

Team Leader at Panoramic Holiday Ltd.

• Led lead generation, field marketing and sales training initiatives for the team.
• Managed team performance to improve conversion rates and customer acquisition.

Master's in Digital Marketing & AI Tools – Great Learning (2025-01 – 2026-01)

Professional Diploma in Digital Marketing & Automation – IIM Skills (2023-01 – 2024-01)

Bachelor of Commerce in Marketing – Mumbai University (2010-01 – 2013-01)

Higher Secondary Certificate – Maharashtra Board (2008-01 – 2010-01)