Shiv Shankar Singh

I am a motivated and passionate person who is looking for a responsible career opportunity that will allow me to use all of my technical and analytical skills, contribute significantly to the company's success, and help me to expand and improve my present skill and knowledge.

1) Tenhard India Pvt Ltd – Digital Marketing and Research Intern

(Full-Time) (March 2022 – May 2022)

Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations

Managing all aspects of Google Ad campaigns.

Creating and optimize ad campaigns and paid search landing pages.

Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Optimizing copy and landing pages for search engine marketing.

Working with the development team to ensure SEO best practices are properly implemented on newly developed code.

Skills: Google Ads, Search Engine Optimization, Search Engine Marketing, Social

Media Marketing

2) Google Operations Center (GOC) - Digital Marketing Specialist

(Full-Time) (April 2021 – March 2022)

Experienced Online Marketing Specialist with expertise in Google Ads Pay Per Click advertising. Responsible for driving integrated paid search and SEO strategy to increase client’s share of voice online while focusing on ROI results.

Exclusively worked with Marketing Specialists of various companies in the US market to strategize, up-sell, and analyze ROI for PPC.

Prepared performance reports to be presented to management. Assisted to facilitate increase in conversion rate for all PPC projects.

Ensured optimal utilization of analytical tools and recommended improvements.

Developed efficient PPC strategies and provided updates to clients. Performed regular tests to maintain optimization of keywords.

Understand the advertisers business requirement and accordingly formulate Google

Ads Marketing solution to achieve their business objectives.

• Younge Engine – Executive Digital Marketing

(Full-Time) (Jan 2020 – Feb 2021)

• Executing tests, collecting and analyzing data and results, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

Analyzing and optimizing ad campaigns to increase return on investment (ROI).

Using Google Ads to drive a variety of online marketing campaigns.

Analyzing and optimizing pay-per-click (PPC) campaigns to increase ROI.

Managing and optimizing display campaigns across multiple devices.

Developed and implemented digital marketing strategies across various channels,

including, paid to advertise, and SEO

Conducted keyword research and optimizing website content for search engines to improve organic search rankings

Created and managed paid advertising campaigns on platforms such as Google

AdWords, and analyzed metrics to improve performance

Analyzed and reported on the performance of digital marketing campaigns and making recommendations for optimization and improvement

Collaborating with cross-functional teams, including design and content teams, to create and execute marketing campaigns that align with business goals

Staying up-to-date with industry trends and best practices in digital marketing and

SEO and making recommendations for implementation

1) MASTERS OF BUSINESS ADMINISTRATION

Army Institute of Management and Technology 11/2021-Present

2) BACHELOR OF COMMERCE

Satyawati College (University of Delhi) 08/2018 - 07/2021

3) Intermediate (Commerce)

Army Public School, Lucknow 04/2017 - 05/2018