Shivam Kumar

Results-driven Digital Marketing Specialist with 10+ years of experience helping businesses grow online through SEO, Google Ads, Meta Ads, and performance marketing. Proven track record of improving organic rankings, driving qualified traffic, and maximizing ROI on paid campaigns across diverse industries. Skilled in both strategy and hands-on execution — from technical SEO audits and link building to multi-platform ad campaigns and data-driven reporting.

Comfortable leading cross-functional teams and working directly with clients.

Digital Marketing Specialist at LCI Group (2026-03 – Present)

• Manage and optimize Google Ads & Meta Ads campaigns, driving measurable improvements in CTR, CPA, and ROAS.
• Develop ad copies, audience targeting strategies, and smart bidding approaches for maximum campaign efficiency.
• Conduct ongoing SEO audits — keyword research, on-page optimization, meta tags, and technical fixes.
• Maintain and update website content via CMS, collaborating with dev teams on performance and UX improvements.
• Prepare monthly performance reports with actionable insights for continuous optimization.

Digital Marketing Specialist at 2Creative Solutions Ltd (2024-12 – 2026-02)

• Planned, executed, and optimized Meta and Google Ads campaigns (Search, Shopping, Display, YouTube).
• Tracked daily KPIs: CPC, CPA, ROAS, CTR, and conversion rate — with daily/weekly reporting and insights.
• Managed campaign structures, audience segments, creatives, and budgets across multiple client accounts.
• Led A/B tests on creatives, landing pages, and funnel stages to identify top-performing variants.
• Monitored performance via GA4, Meta Ads Manager, Google Ads, and Shopify analytics.
• Identified scaling opportunities while controlling Customer Acquisition Cost (CAC).

SEO Specialist at Global Opportunities (2022-10 – 2024-11)

• Developed and executed comprehensive SEO strategies to increase organic visibility, traffic, and engagement.
• Performed technical SEO audits using Screaming Frog, SEMrush, and Ahrefs — including manual issue identification.
• Provided recommendations on site structure, content, interlinking, and design to boost SEO score and UX.
• Conducted intent-based keyword research and optimized pages accordingly across a multi-location restaurant brand.
• Managed and optimized Google Business Profile for all 23 branches, improving local search visibility.
• Created content guidelines and briefs for the content writing team.

Digital Marketing Specialist at Jai Prakash Marketing Agency LLC (2020-01 – 2022-10)

• Planned and executed paid search and display campaigns across Google Ads, Bing Ads, and social media channels.
• Conducted in-depth keyword research to identify high-performing terms for client campaigns.
• Crafted engaging ad copies and high-converting landing pages to improve campaign conversion rates.
• Managed PPC budgets strategically — distributing spend and applying bid adjustments to maximize ROI.
• Monitored KPIs (CPL, CTR, CPA, Quality Score, ROAS) and delivered actionable client reports.
• Applied a data-driven approach to optimize performance, track results, and iterate strategy.

Digital Marketing Manager at Indyacom (2019-01 – 2019-12)

Oversaw digital marketing operations, coordinating SEO and paid campaign initiatives.

SEO Specialist at BluePearl Services Pvt. Ltd. (2017-04 – 2018-12)

Executed on-page and off-page SEO strategies; conducted audits and improved organic rankings for clients.

SEO Executive at MarlinByte Software Solutions (2016-09 – 2017-03)

Performed SEO tasks including keyword research, on-page optimization, and link building.

– Delhi University