COPY SUPERVISOR - CONCEPT COMMUNICATION - LUCKNOW
(2024-05)
- Responsible for ideation and conceptualization of integrated advertising and communication campaigns.
- Copywriting, content development and visualization for print, digital, outdoor and social media platforms.
- Writing scripts for TVCs, radio spots, jingles, animation films, AVs, and documentaries.
- Developing communication narratives and key messaging frameworks aligned with campaign objectives.
- Leading PR ideation and designing media-worthy campaign concepts to drive visibility and engagement.
- Crafting thought leadership content, speeches, opinion pieces and communication material for stakeholders.
- Supporting media relations through press releases, media briefs, press kits, and journalist engagement strategies.
- Developing strategic storytelling approaches for government, corporate, tourism, and public awareness campaigns.
- Managing content for magazines, brochures, websites, annual reports, and corporate communication collateral.
- Responsible for proofreading, editing, quality control, and ensuring consistency across all communication outputs.
- Content localization, adaptation, and translation across English and Hindi communication platforms.
- Collaborating with creative, design, digital, and PR teams to deliver integrated communication solutions.
- Monitoring emerging trends, public sentiment, and media narratives to inform communication strategies.
- Key projects: Digital India, Noida Film City, Maha Kumbh – Sanskriti Gram & Media Centre, Invest Rajasthan, Baliyatra Odisha, Chhattisgarh Rajyotsava, MP Tourism, UP Culture Department, Awas Vikas, LDA.
SENIOR COPYWRITER - AQUARIUS PROMOTIONS
(2023-02 - 2024-05)
- Created Impactful Ads, TVCs, Radio Spots, Jingles, Marketing Collaterals, Ooh Campaigns, And Event Branding.
- Key Clients: Dainik Bhaskar Group, MP Tourism, Department of Sports (MP Govt.), Sagar Group, Chirayu Group, Agrawal Builders & Jewelers, Mrignayanee, Hero MotoCorp, Among Others.
- Played a pivotal role in campaigns highlighting the achievements of the MP Government and the High-Profile Branding of the Chief Minister During the MP Assembly Elections 2023 (Ogilvy Special Project).
- Wrote and Conceptualized TVCs Jingles and Large-Scale Shoots.
COPYWRITER - CRAYONS ADVERTISING - DELHI
(2021-09 - 2023-02)
- Responsible for conceptualizing and writing creative copy for campaigns across print, digital, OOH, TVCs and radio, working closely with Art Directors to bring ideas to life.
- Actively collaborated on new business pitches and presentations, crafting persuasive narratives and campaign ideas to win accounts.
- Partnered with strategy and design teams to ensure brand-aligned communication across touchpoints.
- Key clients included: Air India, Croma, Tata Group, Northern Railways, Indian Railways, BJP, UP Govt., PM Fasal Bima Yojana, Skill India, Uttarakhand Tourism, Delhi Police, Punjab Govt., Ministry of Power (BEE), e-Governance, ESIC, Punjab Grill, Indian Oil, ONGC, and others.
COPYWRITER - CY FUTURE
(2020-09 - 2021-09)
- Managed Social Media Campaigns for the Ministry of Labour, EPFO, ESIC, NCS, and Labour Bureau.
- Crafted communication for major government schemes: e-Shram Portal, Labour codes, covid-19 awareness, Aatmanirbhar Bharat Rozgar yojana and more.
SUB EDITOR - HARIBHOOMI.COM
(2019-03 - 2020-08)
Wrote national and international news articles, and developed scripts for the website and YouTube channel on politics, geopolitics and sports. Contributed to the Lok Sabha Election 2019 coverage.
