Shivani Arora

Led end-to-end launch of Meril's Sleep Apnea brand — from clinical positioning and brand planning to promotional input development and GTM execution — establishing a new product vertical. Translated clinical and scientific data on sleep-disordered breathing into compelling consumer and HCP-facing brand communication; "Snoring is Warning" campaign drove 15% improvement in early diagnosis. Developed and managed full suite of promotional inputs including brand campaigns, digital content, and educational materials aligned with clinical evidence and regulatory guidelines.

Assistant Manager – Brand & Product Marketing - Meril Life Sciences (ENT Division) - Vapi, Gujarat

(2026-01)

• Led end-to-end launch of Meril's Sleep Apnea brand — from clinical positioning and brand planning to promotional input development and GTM execution — establishing a new product vertical.
• Translated clinical and scientific data on sleep-disordered breathing into compelling consumer and HCP-facing brand communication; "Snoring is Warning" campaign drove 15% improvement in early diagnosis.
• Developed and managed full suite of promotional inputs including brand campaigns, digital content, and educational materials aligned with clinical evidence and regulatory guidelines.
• Managed relationships with 30+ KOLs and institutional accounts; gathered field insights and doctor feedback to continuously refine brand strategy and drive prescription uptake.
• Implemented OKR framework to monitor brand performance metrics against sales targets; achieved 22% alignment improvement between marketing initiatives and revenue objectives.

Management Trainee – Product Marketing (PMT) - Meril Life Sciences (ENT Division) - Vapi, Gujarat

(2024-07 - 2025-12)

• Analysed sales data, prescription trends, and competitor activity by geography; benchmarked competitor products on pricing and positioning and delivered counter-strategy recommendations to leadership.
• "Treatment Zaroori Hai" multi-channel brand campaign drove 20% engagement increase and 50+ institutional adoptions; coordinated across sales, regulatory, and supply teams with 100% compliance.
• Developed promotional inputs — visual aids, product detailing materials, and training resources — to build field force capability, reducing team onboarding time by 40%.
• Supported product launches end-to-end — from ideation and market research to field execution — collaborating with sales, medical affairs, and regulatory teams for on-time delivery.
• Designed webinar series and multi-channel digital campaigns generating 400+ qualified leads; tracked prescription trends and adoption metrics to generate actionable brand insights.

Market Research Intern - Exeltis India - Hyderabad, India

(2023-06 - 2023-07)

• Identified 20% untapped market potential through systematic competitor activity mapping and KOL interviews; delivered brand planning insights contributing to 15% KPI improvement.
• Collected 200+ responses from CROs, physicians, and healthcare institutions; synthesised findings into structured reports to support brand strategy and product positioning decisions.

Marketing Intern - WhiteHat Jr. - Remote

(2021-09 - 2021-12)

• Analysed 1,000+ customer surveys to identify drop-off patterns, resulting in a 15% lift in course completion rates through targeted content and engagement interventions.
• Generated 500+ daily consumer touchpoints across 50+ interactions, achieving a 20% increase in engagement through personalised outreach strategies.

MBA - Pharmaceutical Management - NIPER, Hyderabad (2022-08 - 2024-05)

B.Pharm - Modern Institute of Pharmaceutical Sciences, Indore (2017-08 - 2021-07)