Shivanshi Dheer

Product marketer with end-to-end experience across B2B SaaS — product communications, lifecycle marketing, SEO, paid ads, AI-driven user engagement, and creative production (graphics + video). Engineer by training, marketer by craft: pairs technical fluency with sharp storytelling to ship campaigns that move metrics. Comfortable owning the full funnel from awareness through activation and retention.

Product Marketing Manager - RentOk - India

(2025-02 - 2026-06)

Property management SaaS serving PGs, hostels, coliving spaces, and flat rentals across India.

• Product communications. Owned positioning, launch messaging, and in-product communication across the Manager and Tenant apps — translating engineering work into clear value for operators and tenants.
• Customer education & enablement. Built RentOk's end-to-end product training module — a structured learning experience covering the full SaaS app. Lifted feature adoption by 50% by helping users discover and confidently use more of the product.
• Bot automation & AI onboarding. Designed and automated bot workflows for user communication, support, and tenant onboarding — reducing manual operator touchpoints and improving response times.
• Content & creative. Led content production end-to-end — graphics, short-form video, product collateral, and editorial — owning strategy and hands-on execution rather than just briefing.
• SEO. Drove organic strategy and on-page execution to grow qualified discovery traffic and category visibility.
• Performance marketing. Managed paid ad campaigns; iterated on creative and targeting to bring down cost per qualified lead.
• Lifecycle & push notifications. Designed and shipped push notification campaigns across onboarding, activation, retention, and reactivation — segmented by user state in the app.
• Cross-functional partnership. Worked closely with product, design, and engineering to align GTM and messaging with the release cycle.

Content Creator & Social Strategist - Greenway Grameen Infra

(2023-01 - 2023-07)

• Designed and executed social media content strategies with cross-functional teams.
• Created SEO-friendly blog posts that grew website traffic from organic search.
• Produced social graphics in Canva, contributing to a 15% lift in engagement.
• Analysed social performance and adjusted strategy for reach and consistency.
• Owned content scheduling and campaign delivery across Instagram and Facebook.

Social & Content — Independent Projects - Freelance

(2023-01 - 2025-12)

• Young Urban Project — Built content strategy across Instagram, LinkedIn, and YouTube; shipped on-brand reels, carousels, graphics; weekly analytics & optimisation reports.
• Millionaire Rides — Content strategy for a car dealership (blogs, social, admin panel listings); on-page SEO to improve organic rankings.
• Shivjot Farms & Resorts — On-brand captions and posts; grew social engagement by ~20%.
• CoachSangeeta — Managed Instagram and Facebook for a personal coaching brand; lifted social reach by ~30%.

B.E. - Computer Science - Chitkara University, Patiala (2019-01 - 2023-12)

Class XII - CBSE - DAV Model School, Chandigarh (2018-01 - 2019-12)

Class X - ICSE - St. Xavier's High School, Panchkula (2016-01 - 2017-12)