Product Marketing Manager - RentOk - India
(2025-02 - 2026-06)
Property management SaaS serving PGs, hostels, coliving spaces, and flat rentals across India.
- Product communications. Owned positioning, launch messaging, and in-product communication across the Manager and Tenant apps — translating engineering work into clear value for operators and tenants.
- Customer education & enablement. Built RentOk's end-to-end product training module — a structured learning experience covering the full SaaS app. Lifted feature adoption by 50% by helping users discover and confidently use more of the product.
- Bot automation & AI onboarding. Designed and automated bot workflows for user communication, support, and tenant onboarding — reducing manual operator touchpoints and improving response times.
- Content & creative. Led content production end-to-end — graphics, short-form video, product collateral, and editorial — owning strategy and hands-on execution rather than just briefing.
- SEO. Drove organic strategy and on-page execution to grow qualified discovery traffic and category visibility.
- Performance marketing. Managed paid ad campaigns; iterated on creative and targeting to bring down cost per qualified lead.
- Lifecycle & push notifications. Designed and shipped push notification campaigns across onboarding, activation, retention, and reactivation — segmented by user state in the app.
- Cross-functional partnership. Worked closely with product, design, and engineering to align GTM and messaging with the release cycle.
Content Creator & Social Strategist - Greenway Grameen Infra
(2023-01 - 2023-07)
- Designed and executed social media content strategies with cross-functional teams.
- Created SEO-friendly blog posts that grew website traffic from organic search.
- Produced social graphics in Canva, contributing to a 15% lift in engagement.
- Analysed social performance and adjusted strategy for reach and consistency.
- Owned content scheduling and campaign delivery across Instagram and Facebook.
Social & Content — Independent Projects - Freelance
(2023-01 - 2025-12)
- Young Urban Project — Built content strategy across Instagram, LinkedIn, and YouTube; shipped on-brand reels, carousels, graphics; weekly analytics & optimisation reports.
- Millionaire Rides — Content strategy for a car dealership (blogs, social, admin panel listings); on-page SEO to improve organic rankings.
- Shivjot Farms & Resorts — On-brand captions and posts; grew social engagement by ~20%.
- CoachSangeeta — Managed Instagram and Facebook for a personal coaching brand; lifted social reach by ~30%.
