Shoukath Basha

Strategic Insights & Analytics professional with 5+ years of experience in data-driven strategy, market analysis, and executive reporting. Skilled in Power BI, Excel, SQL, and strategic frameworks, delivering actionable insights to support leadership decision-making.

Senior Business Analyst- Business Operations at MYK Laticrete (2022-04 – Present)

• Led end-to-end strategic insights and business analysis projects, partnering with senior leadership to drive business planning, market expansion, and revenue growth.
• Applied SWOT analysis, Balanced Scorecard, and hypothesis-driven frameworks to identify growth opportunities, operational gaps, and strategic priorities.
• Developed interactive dashboards and automated reports in Power BI, tracking KPIs across sales, distribution, and operations to improve performance visibility.
• Performed data analysis, trend analysis, forecasting, and scenario modeling to deliver data-driven insights and actionable recommendations.
• Designed and executed a data-driven distribution expansion strategy, increasing retailer network by 30% through market segmentation and territory planning.
• Collaborated with cross-functional teams (sales, supply chain, finance) to ensure alignment on strategic initiatives, execution roadmaps, and business objectives.
• Supported annual planning cycles, including budgeting, performance tracking, and strategic reviews with leadership teams.

Assistant Manager- Category & Supply Chain Operations at Reliance Retail (2021-05 – 2022-03)

• Supported category strategy development and go-to-market execution, aligning assortment, pricing, and promotions with business objectives.
• Performed market and performance analysis, identifying trends, demand patterns, and revenue drivers to inform category-level strategies.
• Developed analytical models for demand forecasting and inventory optimization, improving stock availability and reducing excess inventory.
• Collaborated with vendors and internal stakeholders to drive data-informed decisions on pricing, procurement, and assortment planning.
• Delivered executive MIS and performance dashboards, enabling leadership to monitor KPIs such as sell-through, margins, and inventory health.
• Contributed to new store launch strategies, ensuring alignment between supply readiness, assortment planning, and market demand.

Sales & Supply Executive at Yanmar Coromandel Agrisolutions Pvt Ltd (2017-05 – 2018-03)

• Supported market development and distribution strategy execution for farm mechanization products.
• Expanded dealer network and improved market penetration through territory analysis and demand assessment.
• Coordinated supply chain operations to ensure alignment between demand planning and fulfillment execution.

PGDM in Agribusiness Management – Indian Institute of Plantation Management (2021)

B.Tech in Agricultural Engineering – Acharya N.G. Ranga Agricultural University (2017)