Shrey Sagar

Product Manager - ICICI Lombard - Mumbai

(2025-04)

Identified selective cohort-based migration opportunity — not all customers should migrate
Led migration from legacy system to modern platform targeting high-value customer segments
Achieved 50% increase in average ticket size while improving loss ratio
Built Excel-based policy booking infrastructure enabling ops teams to issue policies at scale
Generated ₹250 Cr+ annual business; system reusable across product lines
Designed dynamic waiting period logic in core system to correctly reflect insured-level waiting periods
Improved compliance, customer transparency, and policy accuracy
Driving portfolio transitions: Health Care Plus, Health Booster to Activate Booster
Leading automation of renewal premium quality checks
Managing end-to-end delivery across 30+ concurrent initiatives spanning sales, underwriting, actuarial, tech, and ops

Product Manager - Niva Bupa Health Insurance - Gurugram

(2023-08 - 2025-02)

Managed product portfolio worth ₹5,000+ Cr Gross Written Premium

Aspire: Affordable health product with maternity coverage targeting early lifecycle entry among younger customers
Rise: Health wallet returning up to 50% of premium for medical expenses — addressing sunk-cost perception of insurance
Protect Plus: Comprehensive group product delivered under extreme time compression with better rates
Xpress Health, Everyday Health (OPD), Accident Armour: End-to-end product builds
Created India's first Good Claim Experience Discounting Logic
Ensured IRDAI compliance across all product developments
Full-cycle ownership: ideation, competitive analysis, BRD, engineering, UAT, GTM, post-launch tracking
Collaborated with actuarial, underwriting, tech, and distribution teams to translate customer insight into product design

Assistant Category Manager - Super Plastronics Pvt. Ltd. (SPPL) - Delhi

(2022-07 - 2023-08)

Scaled Thomson TV revenue from ₹600 Cr to ₹800 Cr annually
Scaled Kodak TV from ₹10 Cr to ₹100 Cr; Westinghouse 4x revenue growth; Blaupunkt 30% growth
Launched 40" Linux-based Smart TV at ₹14K — created new value segment between entry-level and premium; ranked among top-selling TVs on Amazon; strategy replicated by competitors
Built day-parted AMS bidding strategy on ~4% marketing budget vs industry standard of 15–20%
Managed go-to-market activities: product launches, production planning, sales forecasting, promotions
Formulated pricing strategies balancing firm objectives and customer satisfaction
Managed e-commerce relationships across Amazon, Flipkart, Reliance Digital, Croma, and Arzoo
Executed performance marketing across GDN, AMS, PCA, PLA, DSP, SEO, SEM, Social, Affiliate, and Content partnerships
Steered ATL & BTL marketing including activations, events, experiential, and incentivized marketing

Associate Account Manager - Collabera - Vadodara

(2021-06 - 2022-07)

Conceptualized and launched "Jump" — a Hire-Train-Deploy blended staffing model combining early-career and experienced talent, improving cost-performance balance for clients
Conceived marketing blueprint to enhance omni-channel communication to target audience
Analyzed historical ZOHO email marketing data to recommend strategic campaign development
Executed Google Ads and Social Media campaigns to increase topline brand awareness
Capitalized on industry trends to strategize marketing solutions and enhance business operations

Digital Marketing Consultant - Freelance - Hyderabad

(2019-05 - 2021-07)

Managed campaigns on Google, Facebook, Flipkart, and Amazon for multiple clients
Led a 41-person cross-departmental team to develop and execute digital and social marketing initiatives
Conducted competitor analysis covering ad placement, keyword use, bids, and landing pages
Monitored online trends and optimized content strategies for digital media

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