Shrey Shah

Planned and executed 360° integrated marketing campaigns across digital, e-commerce, quick-commerce, PR, influencer marketing, exhibitions, and on-ground activations to enhance brand visibility and consumer engagement. Managed performance marketing across 7+ E-comm and Q-comm platforms, optimizing monthly media spends of Rs1.4 Cr+ and driving Rs12 Cr+ monthly sales through data-driven campaign execution. Developed monthly business performance dashboards and campaign ROI analyses, recommending media investment and optimization strategies to drive growth across e-commerce and quick-commerce channels.

Assistant Brand Manager at ProV Foods Pvt. Ltd. (NSE: PROV) (2025-09 – Present)

• Planned and executed 360° integrated marketing campaigns across digital, e-commerce, quick-commerce, PR, influencer marketing, exhibitions, and on-ground activations to enhance brand visibility and consumer engagement.
• Managed performance marketing across 7+ E-comm and Q-comm platforms, optimizing monthly media spends of Rs1.4 Cr+ and driving Rs12 Cr+ monthly sales through data-driven campaign execution.
• Developed monthly business performance dashboards and campaign ROI analyses, recommending media investment and optimization strategies to drive growth across e-commerce and quick-commerce channels.
• Led influencer marketing campaigns in collaboration with 6 creators, generating 550K+ reach, 10.1K+ engagements, and a 380% increase in website traffic.
• Led end-to-end planning and execution of brand activations and industry exhibitions (MEWA India & Annapoorna Inter Food), including live flavoured makhana sampling, driving consumer engagement, B2B lead generation, stakeholder partnerships, and brand visibility.
• Managed consumer experience by resolving 250+ customer queries and quality complaints through refunds and replacements; maintained complaint MIS with batch traceability, resolutions, and closure tracking, achieving a 98%+ closure rate.
• Collaborated with PR agency to drive brand storytelling and media outreach, facilitating coverage across leading publications including Femina, Times of India, News18, India Retailing, Money control, and other retail, FMCG, and business platforms, enhancing brand visibility and credibility.
• Executed multi-channel consumer outreach initiatives including WhatsApp CRM, corporate sampling, e-commerce content enhancement, and 1,500+ branded autorickshaw activations across Chennai and Pune to drive brand awareness, product trials, and customer acquisition.

Brand Management Intern at Reliance Retail – Tira Beauty (2025-02 – 2025-04)

• Conducted market research on the Indian K-beauty landscape, analyzing consumer behaviour, purchase drivers, competitor brands, and emerging skincare trends to identify high-potential market opportunities and shortlist target brands for launch.
• Evaluated leading Korean skincare brands and recommended product-market fit strategies by mapping viral ingredients, category gaps, distribution channels, and suitability for Indian skin types.
• Conceptualized launch activation plans for shortlisted brands, including festive campaigns, influencer collaborations, offline experiences, and a Raksha Bandhan skincare kit to drive consumer engagement, awareness, and trial.

Marketing Strategy Intern at The Smart Move2UK (2024-05 – 2024-06)

• Managed digital marketing across Meta, LinkedIn, Pinterest, Google Business Profile, and YouTube; created content and supported performance marketing initiatives to enhance brand visibility and audience engagement.
• Developed referral partnerships with Portuguese firms for Golden Visa investment opportunities, facilitating cross-border business collaborations and supporting service portfolio expansion.
• Conducted UK immigration market research and built lead-analysis dashboards to track prospects, identify customer trends, and support data-driven business development decisions.

PGDM in Business Design – Welingkar Institute of Management Studies, Mumbai (2025)

BMS in Marketing – Nagindas Khandwala College, Mumbai (2023)

XII – Mithibai College, Mumbai (2020)

X – Childrens Academy, Mumbai (2018)