Shreya

Driven by an interest in brand growth, customer experience, and category-focused business strategy, with experience working on cross-functional projects and growth-oriented initiatives in fast-paced environments. I bring a customer-first mindset, strong ownership, and a keen understanding of how data, marketing, and business operations come together to drive scalable business impact.

Associate Consultant at Infosys (2025-07 – Present)

• Analyzed customer behavior, business performance metrics, and operational data to identify growth opportunities, uncover demand patterns, and support focused business decisions.
• Supported documentation and data analysis 6 concurrent workstreams, reducing workflow processing time by 15% and improving project coordination across 5 functional teams.
• Collaborated with cross-functional teams across 4 business units to gather business requirements, aligning 15+ project deliverables with stakeholder expectations and reducing requirement gaps by 30%.
• Owned KPI tracking, performance reporting, and business reviews, proactively identifying performance gaps, recommending corrective actions, and supporting achievement of business objectives through continuous monitoring and analysis.

Marketing Intern at Outlook Publishing Pvt. Ltd (2024-05 – 2024-07)

• Generated lead and done CRM tracking using Excel, contributing to a 20% increase in qualified B2B leads through structured outreach and campaign support.
• Coordinated digital marketing initiatives and content management operations across multiple channels using PowerPoint and Word, ensuring brand consistency and helping increase customer engagement by 15% through optimized promotion.
• Analyzed customer feedback and campaign performance data to generate insights that informed marketing mix decisions across Product, Price, Promotion, and Placement (4P's) and provided data-driven insights to optimize customer experience, content performance, and operational efficiency.

MBA in Marketing – UPES Dehradun (2025-05)

B.A (hons.) in Economics – BANARAS HINDU UNIVERSITY (2019-05)