Shreya Kumar

A copywriter and content strategist who enjoys turning insights into impactful ideas through thoughtful storytelling. With 5 years in advertising, I've worked on shaping brand voices, building campaign narratives, and bringing stories to life through sharp copy.

SR. COPYWRITER at popkorn (Value360 group) (2024-07 – Present)

• Led copy and content strategy for multiple brands across digital and integrated campaigns
• Played a key role in pitch ideation and concept development, contributing to new business wins

SR. CONTENT STRATEGIST at Digitale (2021-09 – 2024-07)

• Led copywriting & strategy planning for several brands
• Spearheaded ideation for pitches, launch & topical campaigns
• Development & implementation of content strategy in alignment with clients' business goals

DIGITAL CONTENT MANAGER at MarketingYoung (2021-04 – 2021-09)

• Copywriting for social media, digital ads
• Led social media marketing for clients and company profiles
• Email marketing

FREELANCER at Freelancer (2020-08 – 2022-06)

• Copywriting, social media marketing, hosting IG live sessions for clients

SOCIAL MEDIA MARKETING EXECUTIVE at Expedify.io (2021-01 – 2021-02)

• Ideating creatives, writing copy for social media posts
• Making content calendars
• Social media management and conducting competitor analysis

PG Certification in Digital Marketing and Communication – UPGRAD & MICA (2020-11 – 2021-06)

B A in Media and Communication – MANIPAL INSTITUTE OF COMMUNICATION, MAHE (2017 – 2020)