Shreya Ravtu

Ad Operations professional specializing in end-to-end direct campaign management, campaign trafficking, setup, QA, optimization, delivery monitoring, and troubleshooting. Experienced in Google Ad Manager (GAM) and direct campaigns, with strong knowledge of creative implementation, ad tagging, tracking validation, pacing, KPI delivery, and campaign reporting. Skilled in resolving campaign delivery, targeting, creative, tagging, and tracking issues while coordinating with cross-functional teams to ensure timely execution.

Additional experience across affiliating marketing, work on different affiliate platform.

Ad Operations Specialist - Acceline Digital Media Pvt Ltd

(2024-03)

• Managed end-to-end direct advertising campaigns, covering campaign setup, trafficking, creative implementation, QA, launch, monitoring, optimization, and delivery against KPIs.
• Set up, trafficked, monitored, and optimized direct campaigns in Google Ad Manager (GAM), ensuring accurate targeting, pacing, creative implementation, ad tagging, tracking, and delivery.
• Conducted campaign QA, creative validation, tag implementation, trafficking, troubleshooting, and tracking checks to ensure accurate setup and minimize delivery issues.
• Monitored campaign performance and delivery against KPIs, budgets, flight dates, pacing, impressions, clicks, CTR, CPM, viewability, and completion rate, taking corrective action when required.
• Troubleshot campaign delivery, targeting, creative, tagging, tracking, and implementation issues, coordinating with cross-functional teams to resolve issues and maintain campaign performance.
• Analyzed campaign performance metrics including impressions, clicks, CTR, CPM, viewability, completion rate, pacing, and delivery, implementing data-driven optimizations to maximize performance.
• Developed media plans, inventory forecasts, audience strategies, and campaign recommendations based on client RFPs, campaign objectives, inventory availability, and budgets.
• Collaborated with Account Management, Sales, Creative, Ad Operations, and Reporting teams to define campaign objectives, establish KPIs, resolve issues, and ensure timely execution.
• Prepared and distributed weekly performance reports, pacing reports, campaign screenshots, and optimization insights, providing actionable recommendations to internal and client-facing stakeholders.
• Created, launched and managed affiliate offers and promotional campaigns to drive performance. Designed and executed carousel ad campaigns for affiliate merchants. Work on different affiliate platforms.

Bachelor - Computer Science - S M Joshi College (2022)

Masters - Computer Application - JSPM's Jayawantrao Sawant College of Engineering (2024)