Shreya Sharma

B2B Field Marketing professional with 5+ years of experience in technology and SaaS marketing, specializing in field marketing, demand generation, integrated campaigns, enterprise engagement, ABM, and end-to-end event execution across India, APAC, GCC, MENA, Africa, and Europe. Experienced in marketing cloud-based communication, conversational engagement, APIs and AI-led technology solutions, including work with Product and Marketing teams around WhatsApp Business API, WhatsApp Cloud API, Conversational AI, Generative AI, messaging APIs and RCS. Managed 200+ B2B marketing programs including technology conferences, webinars, roundtables, partner activations and customer engagements.

Strong experience in persona-based targeting, lead generation, CRM, campaign reporting, ROI analysis, vendor management and sales alignment. Experienced in customer advocacy across India and MENA, including testimonials, case studies and customer references.

Assistant Manager – Field Marketing & Operations at Gupshup Technology (2022-06 – 2025-10)

• Managed B2B field marketing and demand-generation programs for cloud-based communication and conversational technology solutions across India, APAC, GCC, MENA, Africa and Europe.
• Planned and executed 200+ technology-focused marketing programs, including MWC Barcelona, India Mobile Congress, WhatsApp Business Summit, Seamless events, webinars, roundtables and partner activations.
• Supported marketing programs around WhatsApp Business API and the transition toward WhatsApp Cloud API, communicating cloud-based messaging capabilities, product value propositions and customer use cases to B2B audiences.
• Worked with Product and Marketing teams on Conversational AI, Generative AI, messaging APIs, WhatsApp Business solutions and RCS, translating product capabilities into campaigns, events and customer-facing experiences.
• Developed regional integrated campaigns aligned with GTM priorities, supporting pipeline generation, product awareness, market penetration and customer engagement.
• Developed persona- and account-based targeting for enterprise audiences and technology decision-makers using industry, geography, company profile and persona segmentation.
• Delivered 150+ attendees per webinar and 200+ qualified leads per event through targeted audience acquisition, personalized outreach, email, WhatsApp and digital campaigns.
• Managed end-to-end event execution including planning, budgeting, venue/booth requirements, vendor evaluation, procurement, contracts, logistics, registrations, on-site execution and post-event reporting.
• Managed vendor onboarding, procurement, negotiations, invoice management and logistics across 50+ marketing programs, maintaining process compliance and budget control.
• Managed campaign and lead data across Salesforce, HubSpot and Marketo, including segmentation, data validation, lead assignment, CRM uploads, campaign tracking and sales follow-up.
• Owned post-event analytics covering lead generation, lead quality, conversions, attendee engagement and ROI.
• Supported customer advocacy initiatives across India and MENA, coordinating customer references, case studies, testimonials and proof points for marketing and sales enablement.
• Improved event attendance by 30%+ through targeted invitation workflows, personalized communications, WhatsApp campaigns, email campaigns and structured follow-ups.

Senior Executive – Business Marketing at Asksid (Acquired by Gupshup Technology) (2021-01 – 2022-05)

• Executed B2B demand-generation and digital marketing campaigns supporting technology product awareness, lead generation and sales conversion across India, MEA and APAC.
• Delivered 15% growth in MQLs through digital lead-generation campaigns.
• Managed a ₹2M marketing budget across India, MEA and APAC.
• Developed strategic ABM programs for 1:1 and 1:Few target accounts across multiple regions.
• Built prospect databases across India, APAC and GCC, curating 7,000+ leads for targeted demand-generation activities.
• Generated 100+ qualified meetings and 40+ product demos through personalized email and LinkedIn outreach.
• Executed 200+ marketing events, including webinars, trade shows, roundtables and custom events, generating 1,000+ registrations.
• Supported customer advocacy programs contributing to 40+ G2 reviews and 5+ published case studies.

MBA in Marketing & Analytics – Jagdish Sheth School of Management (2019-01 – 2021-12)

B.Tech in Electronics & Communication Engineering – JECRC Foundation (2014-01 – 2018-12)