Performance Marketing · Consumer Psychology · Digital Growth
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Performance marketer with a rare edge: an M.Sc. in Psychology that transforms campaign strategy from guesswork into behavioural science. Trained end-to-end across Meta Ads, Google Search Ads, Amazon Sponsored Products, and SEO via Kraftshala's rigorous Marketing Launchpad — with hands-on execution on live D2C brands. Proven ability to decode consumer motivation, run structured A/B tests, and drive measurable improvements in CTR, CPA, and ROAS.
Psychology Intern - Ability Gate - Gurugram
(2025-06 - 2025-07)
Behavioural assessment & case analysis — directly transferable to consumer profiling and audience segmentation.
Psychology Intern - Tulasi Healthcare / Mental Wellness Centre
(2023-06 - 2024-06)
Clinical documentation & empathetic communication skills applicable to understanding emotional purchase drivers.
Marketing Launchpad Program - Marketing - Kraftshala (2025-10 - 2026-05)
M.Sc. - Psychology - Gurugram University (2023-01 - 2025-12)
B.A. (Hons) - Psychology - K.R. Mangalam University (2020-01 - 2023-12)
