Shreyam Kashyap

Senior Implementation Manager with 6+ years of experience across SaaS implementation, Marketing Mix Modeling (MMM), data analytics, and client delivery. Experienced in leading complex implementation programs for global clients across the US, EMEA, and APAC, partnering with Data Science and business stakeholders to translate requirements into scalable data and measurement solutions. Proven expertise in stakeholder management, cross-functional leadership, data validation, solution design, and end-to-end delivery.

Senior Implementation Manager at Rockerbox (Double Verify) (2026-03 – Present)

• Lead end-to-end implementation and data delivery for Marketing Mix Modeling (MMM) programs across global eCommerce and D2C clients.
• Own client-facing workstreams covering requirements gathering, data collection, validation, issue resolution, feature selection, and model-refresh readiness.
• Partner with Data Science and client stakeholders to translate business requirements into data definitions, channel mappings, feature logic, and modeling requirements.
• Manage timelines, dependencies, and stakeholder expectations across paid media, affiliate, CRM, direct mail, PR, TV, and promotional datasets.
• Drive data-quality validation, reconciliation, media categorization, and feature-selection discussions to improve the accuracy and consistency of MMM inputs.

Implementation Specialist at Rockerbox (Double Verify) (2024-08 – 2026-02)

• Led MMM data implementation efforts for multiple eCommerce and D2C clients, coordinating data collection across paid and non-paid marketing channels.
• Validated spend, conversion, and event-history datasets and investigated anomalies to align data with modeling requirements.
• Coordinated Data Science and client stakeholders to support successful model delivery and recurring refresh cycles.
• Created data-quality checks and optimized media categorization logic for accurate attribution and modeling.
• Managed dataset delivery timelines and stakeholder expectations across multiple concurrent client workstreams.

Associate Consultant at HighRadius Corporation (2020-06 – 2024-07)

• Led end-to-end SaaS implementations for Fortune 500 clients in Receivables Management across US, EMEA, and APAC.
• Designed and delivered integrated receivables and cash application solutions based on client requirements and business processes.
• Managed cross-functional teams of 5+ consultants across multiple projects, ensuring timely delivery and high client satisfaction.
• Built strategic client relationships to drive product adoption, reduce churn risk, and support customer success initiatives.
• Conducted data analysis across invoices, payments, and remittances to identify success metrics and create dashboards and reports.
• Led training, SIT/UAT testing, issue resolution, and enhancement prioritization based on business value and ROI.

B.Tech in Computer Science Engineering – KIIT University (2017-05 – 2021-05)