Senior Brand Strategist - Covana Media Pvt. Ltd.
(2025-03)
- Lead development of brand strategy and integrated marketing campaigns across categories, including product launches and brand-building initiatives
- Design and execute go-to-market (GTM) strategies aligned with awareness, engagement, and conversion goals
- Translate audience and market insights into differentiated brand positioning and communication frameworks
- Drive end-to-end campaign planning across digital and offline channels, ensuring consistency in brand messaging
- Identify innovation-led opportunities to enhance brand visibility, engagement, and competitive differentiation
- Mentor and manage teams to deliver high-quality, insight-led marketing solutions
Account Manager & Brand Strategist - Impulse Digital
(2022-09 - 2024-12)
- Developing and maintaining robust client relationships to thoroughly understand the needs, goals and objectives, while identifying opportunities for expansion
- Planning and executing multi-channel recruitment campaigns to attract top talent, including creating job ads, managing social media posts, running email marketing, and producing content to showcase our company
- Using analytics tools to track the effectiveness of our employer branding and recruitment efforts and analyzing campaign performance, engagement rates, and conversion metrics to refine the organizational strategies
- Developing programs to encourage employees in promoting the company as a great place to work and creating a culture for employees to be motivated for sharing the positive experiences and attract new talent
- Creating and communicating the company's unique value proposition, making sure it aligns with our mission, values, and culture
- Collaborating with HR, Marketing, and leadership to ensure consistent & supportive messaging
- Producing compelling and original content for a range of social media platforms including Instagram, Facebook, Twitter and YouTube
- Managing a team of 5 members in the creation of original content and the moderation of online community interactions
Senior Business Analyst (Marketing) - Merkle Sokrati – Dentsu
(2022-04 - 2022-08)
- Managed performance marketing campaigns across search, display, video, and social channels
- Optimized campaigns based on conversion metrics, KPIs, and ROI benchmarks
- Delivered data-driven insights to improve campaign effectiveness and marketing efficiency
- Supported integrated campaign planning through analytics and performance insights
Assistant Manager – Brand Strategy - Impulse Digital
(2020-03 - 2022-04)
- Built and executed brand strategy and employer branding initiatives aligned with organizational goals
- Led multi-channel marketing campaigns across digital platforms to drive brand awareness and engagement
- Identified target audiences and optimized channel strategies for maximum campaign impact
- Conducted market research and consumer analysis to inform campaign and communication strategies
- Managed content creation and ensured consistency in brand voice and messaging
- Led a team to execute campaigns and manage online brand presence and community engagement
Social Media Strategist - EvolutionCo. Digital & Interactive Consultancy Pvt. Ltd.
(2019-06 - 2020-03)
- Developed and executed content and social media strategies to enhance brand engagement
- Leveraged industry trends and insights to strengthen brand communication and audience connect
- Analyzed campaign performance to improve marketing effectiveness and strategy alignment
Social Media Executive & Content Writer - Marwadishaadi.com
(2017-03 - 2019-06)
- Created high-performing content and campaign assets across digital platforms
- Strengthened brand voice and audience engagement strategies through targeted communication
- Supported SEO and digital initiatives to improve brand visibility and reach
