Copy Supervisor at McCann (2025-04 – Present)
- Working on brands like: Axis Max Life Insurance, Skechers, Elle 18, Motorola, Mahindra, Hero, Tedibar, and Domex.
- Helped pitch and win: Tira Beauty
Senior Copywriter at Famous Innovations (2024-08 – 2025-03)
- Led 360° campaign strategy and copywriting for Men of Platinum.
- Developed a high-impact IPL campaign with MS Dhoni, boosting engagement by 90% and significantly increasing in-game visibility.
- Created compelling print, OOH, and radio campaigns for Zudio, Phoenix Marketcity & Phoenix Palassio.
English Copywriter at Publicis Groupe Hungary (2024-03 – 2024-06)
- Strategized and executed multi-market digital campaigns for Oral-B iO, crafting localized messaging for France, UK, Germany, Italy, and Spain.
Copywriting Consultant at Freelance (2023-05 – 2024-03)
- Built the brand voice and identity for Astor Goa, leading to approx. 78% traction via social media alone.
- Developed American Tourister's first-ever in-mall activation for their Back to School range.
- Led digital-first campaigns for Shoppers Stop and GKB Opticals.
Copywriter at Ogilvy (2022-02 – 2023-03)
- Conceptualized and wrote TVCs, print, and activations for Savlon, ITC Nimyle, and Taj Mahal Tea.
- Crafted B2B content for Abbott, simplifying technical messaging into consumer-friendly narratives.
- Pitched and won ITC Mementos.
Associate Copywriter at Social Panga (2021-08 – 2022-01)
- Developed digital campaigns and brand storytelling for Manipal Hospitals, RMZ, and Halo.
- Crafted product scripts and social campaigns for Bosch.
Intern at Doorbeen Creatives (2021-06 – 2021-08)
- Led the brand revamp for BOHECO Life, working on packaging, verbal identity, blogs, and social media.
Intern at Tonic Worldwide (2021-04 – 2021-06)
- Conceptualized digital campaigns for Sony BBC, House Of Hiranandani, and Glucon-D.
Intern at Strobe Works (2020-07 – 2021-01)
- Spearheaded a 3-month COVID recovery campaign for JW Marriott Jaisalmer, leading to a 45% increase in followers and new bookings despite pandemic challenges.
- Created social media campaigns for Best Western, The Rolling Concept, and Marriott.
Intern at Trivium Media Group (2020-04 – 2021-07)
- Managed PR, influencer marketing, and social media for Studio Gabba, Label Varsha, Radisson Blu, and Crowne Plaza.
- Led a high-profile influencer shoot for Studio Gabba.
