Shruti Chandra

Strategized and managed Newzo's social media presence on LinkedIn and Twitter, leading to a 426% growth in LinkedIn impressions and 112% increase in Twitter reach through consistent high-frequency, trend-aligned content; significantly improved organic impressions from ~50 to 1K+ by leveraging targeted content and real-time trends Created and posted impactful platform-specific content around trending current events, driving engagement spikes of 254% on LinkedIn and 202% on Twitter by leveraging platform insights and real-time analytics Initiated and executed B2B outreach to 90+ publishers across states, driving impactful business-round discussions with marketing leadership, and cold-called 300+ media professionals to effectively promote Newzo's services

Research & Development Intern at Grow India Martech Private Limited (Newzo) (2025-04 – 2025-05)

• Strategized and managed Newzo's social media presence on LinkedIn and Twitter, leading to a 426% growth in LinkedIn impressions and 112% increase in Twitter reach through consistent high-frequency, trend-aligned content; significantly improved organic impressions from ~50 to 1K+ by leveraging targeted content and real-time trends
• Created and posted impactful platform-specific content around trending current events, driving engagement spikes of 254% on LinkedIn and 202% on Twitter by leveraging platform insights and real-time analytics
• Initiated and executed B2B outreach to 90+ publishers across states, driving impactful business-round discussions with marketing leadership, and cold-called 300+ media professionals to effectively promote Newzo's services
• Maintained an Excel-based lead tracker, improving the Business Development team's follow-up efficiency
• Conducted in-depth market research using SimilarWeb and Ahrefs to identify high-potential digital media leads
• Created an investor pitch deck showcasing traction and monetization by collaborating cross-functionally

HR Live Project at TVS Motor Company

• Optimized managerial spans of control using Harvard Business School's JDOT and McKinsey's organizational design frameworks, with a strong focus on enhancing leadership effectiveness, and driving overall span efficiency
• Conducted span diagnostics and use case analysis to identify supervisory overload and hierarchical bottlenecks
• Analyzed industry span-of-control benchmarks to recommend streamlined organizational layers, reducing cost-to-supervise and improving efficiency, decision-making effectiveness, operational flexibility, and agility
• Proposed integration of Agentic AI for mid-to-senior management, promoting job balance, enhanced productivity, and enabling senior leaders to focus more on strategic decision-making and governance

Marketing Intern at Nityahap Marketing & Events

• Conducted extensive research and identified 1,000+ potential client companies that closely align with the company's service offerings, enhancing business development opportunities for growth and success
• Analysed market trends to assess business needs, targeting relevant key decision-makers, and meticulously documented client details using Microsoft Excel ensuring accurate and streamlined follow-up and engagement

Social Media Marketing Intern at Kshitiksha Foundation

• Promoted social media accounts including LinkedIn, Instagram, and YouTube, thereby boosting visibility and engagement, resulting in a growth of 50+ new followers and increased interaction across multiple platforms
• Successfully raised funds for the NGO through direct engagement with individuals by effectively communicating its mission and needs, securing financial contributions and support to advance its initiatives and impact

MBA in Marketing, HR – Indian Institute of Management, Raipur (2024 – 2026)

B.Com Honors – Banaras Hindu University, Varanasi (2019 – 2022)

Class XII – St. Mary's School (ISCE) (2018 – 2019)

Class X – St. Mary's School (ICSE) (2016 – 2017)