Shruti Chaturvedi

Self-driven Digital Marketing professional (B.Tech, Food Technology) with hands-on, self-directed experience across performance marketing and SEO — comfortable owning execution end-to-end with minimal supervision. Independently planned and structured four Google Ads / Meta Ads campaigns (search, local, and paid social) covering keyword research, ad group and audience structuring, budget/bid management, negative keyword hygiene, and KPI analysis (CTR, CVR, CPC, CPA). Comfortable building and managing campaigns in Meta Business Suite, and practiced in on-page SEO and landing page optimization on live WordPress/Elementor builds, with working knowledge of GA4 and GTM for tracking QA.

Brings structured, standards-based analytical discipline from a regulated production environment (GMP/HACCP), directly transferable to identifying data and tracking discrepancies. Certified in Email Marketing and Digital Marketing Fundamentals; currently completing Google's GA4 certification. Drawn to fintech and capital markets, and eager to build outreach and content skills in a startup environment.

Quality & Production Intern - Britannia Industries Limited - Dairy Unit

• Applied structured, standards-based analysis (GMP/HACCP protocols) to critically assess quality issues at each production stage and suggest corrective actions — a discipline directly transferable to campaign QA and tracking accuracy — and supported production documentation, maintaining accuracy and consistency with internal standards.

B.Tech - Food Technology - MIT ADT University (2024)