Shruti Jha

Graphic Designer with 3+ years of experience creating digital marketing assets, social media creatives, branding materials, advertising campaigns, and product communication. Skilled in Adobe Photoshop, Illustrator, and Figma with experience working across fintech, marketing, and multi-brand environments. Strong ability to translate business requirements into visually engaging and effective designs.

Graphic Designer at Zyro- KGC Infotech Private Ltd. (2025-10 – Present)

• Managed creative design and visual communication for ZPay and Shopaver across digital platforms, marketing campaigns, and customer engagement initiatives.
• Designed social media creatives, Meta ads, website banners, in-app banners, WhatsApp communication assets, and promotional materials to support marketing and business goals.
• Created app-related assets, including Play Store creatives, icons, gift card creatives, voucher listing images, buttons, and other platform-specific design elements.
• Developed festive campaigns, seasonal creatives, and brand assets while maintaining a consistent visual identity across multiple channels.
• Designed merchant onboarding materials, branded goodies, welcome kits, social media cover banners, YouTube banners, thumbnails, and other brand communication assets.
• Collaborated on Fintech Fest booth design, creating concept layouts and detailed visual mockups in Figma to support presentations and execution.
• Conducted design research, generated creative concepts, and optimized visual assets to enhance brand communication and user engagement.
• Worked closely with marketing, product, and cross-functional teams to deliver high-quality creative solutions within tight deadlines.

Graphic Designer at Madhatter Creative Private Ltd. (2025-03 – 2025-09)

• Design and produce diverse digital assets, including social media posts, carousel ads, landing pages, LinkedIn cover images, YouTube thumbnails, reel covers, and email banners.
• Created visually compelling deck designs and logos that align with each client's brand identity and communication goals.
• Collaborate with account managers and fellow designers to translate client briefs into impactful, high-quality creatives.
• Adapt designs to suit multiple industries and audiences while maintaining brand consistency.
• Deliver projects within tight deadlines, ensuring accuracy, creativity, and client satisfaction.

Graphic Designer at Kutumbh Care Pvt Ltd. (2022-09 – 2024-12)

• Created various digital graphics such as website elements, email templates, and social media visuals
• Designed print materials such as brochures, flyers and posters for marketing campaigns.
• Leveraged proficiency in Adobe Photoshop, Illustrator and Figma to design website banners, posters, rate cards, business cards, brand guidelines and other promotional materials.
• Managed multiple projects simultaneously while meeting tight deadlines.
• Edited photographs for digital media platforms including web banners and social media posts.
• Researched competitive products and services to identify opportunities to improve customer experience through design changes.
• Reviewed feedback from clients or other stakeholders on existing designs before making necessary modifications.
• Analyzed and interpreted client briefs to create designs that meet business objectives.
• Provided creative direction and mentorship to junior design staff and interns.

Diploma in Graphic and Web Designing – Syntax World Institute (2022-09 – 2022-09)

Bachelor of Commerce – Vivekananda College, University Of Delhi (2019-03 – 2022-09)

Intermediate – AVB Public School (2019-03)