Shruti Mishra

Copywriter and Content Strategist with 3.5 years of experience creating content that drives engagement, trust, and business growth. Specialized in building content ecosystems for D2C and e-commerce brands through content strategy, brand messaging, SEO, email marketing, and conversion-focused copywriting. Skilled at translating business goals and consumer insights into content that strengthens brand positioning and drives measurable results.

Copywriter & Content Strategist at Kayura Effect LLP (2024-09 – Present)

• Developed content strategies across email, website, blog, social, and paid media channels to support acquisition, engagement, and retention goals.
• Defined brand messaging and maintained a consistent voice across customer touchpoints to strengthen positioning and consumer trust.
• Planned content calendars and campaign narratives aligned with business objectives, consumer insights, and market trends.
• Led SEO content initiatives, including keyword research, content planning, and on-page optimization to improve organic visibility.
• Consistently achieved 35%+ email open rates through audience segmentation, strategic content planning, and customer-focused messaging.
• Grew monthly organic search traffic from 615 to 2,079 visits (+238%) within one year through SEO content planning and search intent optimization.
• Collaborated with marketing, design, and leadership teams to translate campaign goals into cohesive content experiences.

Freelance Content Writer at Freelance (2024-05 – 2024-09)

• Created engaging social media posts for major clients, ensuring originality and zero plagiarism.
• Utilized Google Ads Keyword Planner to identify high-ranking keywords and write SEO-optimized blogs.
• Maintained and tracked content calendars in Excel, managing ~20 posts per week across platforms.
• Produced 2,000+ words of content daily, including articles, blogs, outreach material, and social media copy.

Content Writer at Netizen Media (2022-11 – 2024-05)

• Wrote and published articles across diverse niches, including cryptocurrency, travel, health, beauty, and skincare.
• Developed SEO-optimized blog posts, web content, and articles to enhance search visibility and drive organic traffic.
• Utilized tools such as Grammarly, Ahrefs, and Canva to maintain high-quality, optimized, and visually compelling content.

Bachelor of Computer Applications – SSMRV Degree College