Shruti Singh

Fashion & Graphic Designer with 6+ years of end-to-end product development experience across menswear, apparel, print, branding and packaging.

Currently

Designing seasonal collections for ABFRL Pantaloons' Urban Ranger & 7Alt brands — from concept and trend analysis through CEO-level range presentations. Combines sharp commercial instinct with refined aesthetic sensibility and AI-assisted design workflows.

Assistant Design Manager — Menswear - ABFRL · Pantaloons - Mumbai, India

(2024-03)

• Manages full seasonal lifecycle for Urban Ranger & 7Alt — concept ideation through CEO-level range presentations.
• Delivers Fashion CADs, Tech Packs, Colour Palettes, Range Plans and Print Libraries each season.
• Leads cross-functional collaboration across category, sourcing and tech teams; operates PLM software.
• Runs artisan innovation workshops for Banjara embroidery and Pochampally Ikat craft.

Freelance Designer — Print · Fashion · Branding - Self-Employed - Remote, India

(2021-06 - 2024-02)

• Delivered print collections, brand identities and apparel graphics for 5+ international clients.
• Used Midjourney, Chatgpt & Claude Ai for rapid concept visualisation; managed full lifecycle to delivery.
• Clients: FARM RIO, Old Ranch Brands, Metronaut, Easy Buy, Rajlaxmi Exports

Designer — Graphic · Apparel · Packaging - Sai Creations - Noida, India

(2020-09 - 2021-06)

• Designed print graphics and packaging for global fast-fashion and mid-market retail brands.
• Clients: Forever 21, Karen Millen, Sainsbury's, Boohoo Group, CottonOn, Connor Clothing

Design Intern — Apparel (Men · Women · Kids) - Triburg - Gurugram, India

(2020-01 - 2020-04)

• Flat sketching, tech packs and vendor coordination for international export accounts.
• Clients: Kaporal Jeans, Tchibo, Ullapopken, Tommy Bahama

Bachelor of Design - B.Des - NIFT, Hyderabad (2016 - 2020)

Intermediate - St. Mary's Sr. Secondary (2016)