Growth Marketing Manager - Emitrr - Delhi NCR, India
(2026-01)
Lead end-to-end marketing across email, social, video, and content channels for a B2B SaaS platform serving SMBs across healthcare, real estate, and franchise industries, managing a team of 4 content writers, 1 video editor, and 1 website developer.
- Own marketing automation and lifecycle workflows in HubSpot, including behavioural segmentation, nurture sequences, and A/B-tested email campaigns supporting engagement and pipeline growth.
- Build and scale AI-assisted content operations across social media and YouTube using AI tools, growing the YouTube channel from zero to 48,500+ lifetime views.
- Track campaign performance and marketing KPIs using HubSpot and Google Analytics to optimize engagement, conversions, and lead quality.
- Conduct keyword research, content optimization, and on-page SEO improvements to support organic search growth and inbound lead generation.
- Manage martech infrastructure and outbound systems across HubSpot, Apollo.io, and Outplay, including CRM workflows, automation sequences, campaign operations, and lead management processes.
- Partner with product and leadership teams to plan and execute cross-channel marketing roadmaps aligned with product launches, growth priorities, and customer acquisition goals.
- Develop onboarding documentation, workflow standards, and internal marketing processes to improve execution consistency and adoption of new tools and systems.
- Create customer-facing sales enablement decks, campaign messaging, and product narratives tailored to different user personas and business use cases.
Senior Marketing Manager - Emitrr - Delhi NCR, India
(2024-01 - 2025-12)
- Collaborated on paid media and landing page optimization initiatives supporting lead generation and campaign performance goals.
- Managed offshore event support for a US-based trade event, coordinated cross-border with American vendors from India to deliver event collateral including banners, brochures, booth setup, and branded merchandise.
- Owned the webinar program end-to-end, including topic/speaker selection, HubSpot registration and promotion, and live session delivery.
- Designed and executed outbound email campaigns in HubSpot and Mailchimp using audience segmentation, A/B testing, and HTML email production.
- Managed lifecycle and nurture campaigns across multiple funnel stages to improve engagement and lead generation.
- Configured Salesforce and HubSpot workflows for lead nurturing, automation, and campaign tracking.
- Implemented newsletter and lifecycle automation workflows that generated 100+ new sign-ups and inbound leads within the first month.
- Managed cross-channel marketing programs across newsletters, social media, and podcast initiatives to support audience growth and pipeline development.
- Led a team of 7 across in-house writers and freelancers.
- Scaled content production 5x through structured onboarding, editorial systems, and AI-assisted workflows while maintaining SEO quality and brand consistency.
Marketing Associate - Emitrr - Delhi NCR, India
(2021-01 - 2024-01)
- Designed and executed 100+ HTML email campaigns across segmented audiences, managing targeting, WordPress landing pages, and post-campaign performance analysis end-to-end.
- Produced SEO-focused blog content using keyword research and content optimization strategies, ranking #1 on Google and generating 150,000+ organic views and 150+ inbound leads.
- Wrote content for diverse B2B SaaS audiences across healthcare, franchise, and enterprise segments, translating product features into customer-focused messaging.
- Planned and executed 4 hyper-personalised ABM campaigns with 110+ custom assets tailored to healthcare and franchise decision-makers.
- Drove direct C-suite engagement through ABM campaigns, including executive responses and organic social amplification from target accounts.
- Managed social media channels and supported podcast production, contributing to growth of podcast listenership to 10,000+ monthly listeners.
Content Writing Intern - Emitrr - Delhi NCR, India
(2020-10 - 2021-01)
- Created B2B-focused blog content for a SaaS product; demonstrated strong written communication and value proposition articulation skills. Internship converted to full-time role based on performance.
Fellow & Trainer - 1M1B - Delhi NCR, India
(2019-09 - 2020-05)
- Led delivery of CBSE's "AI for All" programme across Delhi NCR by training 1,000+ high school students on AI concepts while managing end-to-end training operations including content curation, documentation, and student feedback processes.
Marketing Intern - One Impression - Delhi NCR, India
(2018-10 - 2019-03)
- Managed end-to-end influencer campaign for ShareChat by onboarding 200+ micro and macro influencers, tracking creator performance and engagement metrics, and delivering structured client reporting, contributing to acquisition of a 3x larger follow-on campaign.
- Conceptualised and executed influencer campaigns for brands including Pepsi, Jawa Motorcycles, Paytm, and Mamaearth.
