Shubham Asthana12

SEO professional with 3+ years of experience focused on link building and Off-Page SEO, with additional hands-on work in On-Page and Technical SEO. Experienced in keyword research, competitor and backlink analysis, outreach-oriented link acquisition, SEO content, and website optimisation. Comfortable managing backlink campaigns and maintaining organised SEO records.

SEO Executive / SEO Specialist at Panchtatva Healing (Present)

Handle On-Page, Off-Page and Technical SEO activities for the website.

• Work on keyword research, page optimisation, internal linking and content-related SEO tasks.
• Plan and manage link-building activities and analyse competitor backlink profiles.
• Use SEO tools and Google search data to identify opportunities and monitor website issues.

SEO Executive at Risehomesholding

• Performed keyword research using Google AdWords, focusing on relevant and lower-competition keywords.
• Worked on website analysis, competitor analysis, meta tags, content optimisation and image ALT tags.
• Used Google Search Console/Webmaster Tools and Google Analytics for SEO monitoring.
• Handled Off-Page activities including directory submissions, social bookmarking, classifieds, articles, press releases, blogs, forums, guest posting and social media optimisation.

Off-Page SEO / Link Building at Coremind Wellness

3-month Off-Page SEO project.

Off-Page SEO / Link Building at Nandini Khanna

2-month Off-Page SEO project.

Off-Page SEO / Link Building at Pinaka Resorts

Off-Page SEO / link-building project.

SEO Content Writer at Hakim Hari Kishan Lal Dawakhana (2024-05 – 2024-10)

• Created SEO-focused website pages, blogs and articles based on keyword research.
• Worked on health-related topics while structuring content for search visibility and user readability.

SEO Content Writer at Language Pantheon

SEO content for German language course pages.

SEO Content Writer at Newborn Foundations

Website pages and blogs for rehabilitation services.

SEO Content Writer at Sabrr Foundation

SEO content on rehabilitation-centre topics.

SEO Content Writer at Tirupati Pipes

Technical and product content for PET plastic sheet products.

B.Tech in Computer Science – Mahatma Gandhi Mission's College of Engineering & Technology (2020)

Higher Secondary Education – DAV Public School, Muzaffarnagar (2014)